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How to create the appropriate content of your Newsletter

 
You must dedicate a lot of time on building your newsletter content. In order for your email marketing efforts to be effective, you must be very consistent. So what is the easiest and fastest way to build your email marketing content?
 
1. Keep it short and simple- It is better to create a newsletter that captures your recipient’s attention, and it does not necessarily have to be long. It is ok to search for information on the internet on the topic you want to talk about and expose yourself to more ideas and facts. (Always mention the source where you gathered the information from, and you should always add your personal thoughts to it).
 
2. Always create a brief draft- in order to keep your key ideas alive, make sure you make an outline with the important things that you do not want to forget later on. Once you have an outline, it is very easy to come up with the whole newsletter or blog posting.
 
3. It is important to talk about the industry in general as well as your company too. Many companies focus on talking at all times on their company rather than the industry, and it is ok to talk about your company, but you should always add as a complement tips and facts on the trends and direction that the industry is going, that will engage the reader even more.
 
4. Use email marketing as a bridge to your old communications or postings,. It is ok to write a blog on different things such as  your old articles, your old blogs, and even link your new newsletters from things that you previously used.
 
 
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How to differentiate a Proper Subject line with one that should be avoided!

 
The first things that email filters look at when you are going to send out an email, is the content of the subject line, if they find words they considered to be "spammy", they will sure block your emails.
 
Every time you are going to send out a blast you have to consider the fact that the subject line is not only the first thing your recipient will see, but also, it is one of the most important factors that will decide if they will open what you are sending to them, or if they will not.
 
Good subject lines have to be simple, clear and to the point. If the recipient is interested in what you are sending them, they will be very happy if your subject line directs them to what the email will be about.
 
Always make sure that when trying to sell a product, you do not make your recipients feel pressured. That will prevent them from opening your emails.
 
A subject line that should be avoided is one that makes the recipient feel that they are being pushed to buy something. Recipients should always feel that they have different options, and that you are informing them but not obligating them to buy anything.
 
Avoid exclamation signs, they tend to make recipients feel that they are being pushed to buy something. Avoid ALL CAPITAL letters, it makes clients feel that you are screaming at them. A good subject line should never be caught by spam filters that is why it is also wise to avoid words such as free, mortgage, money, etc.
 
Always read the subject line before sending out  the email and make sure it sounds good and appropriate, and has no grammatical and spelling errors.
 
 
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Learn about your client’s needs

 
Dear Followers,
 
If all you have is the email address of your client, and you would like to add fields to your subscription form, you can do so, that way, when your clients click on “Update Profile” on the footer of your email, or in the subscription form in your website, you can certainly have them update their profile with more information. You can add many fields including topic of interest, that way they can choose from a variety of topics  that you offer them.
 
There is nothing that clients hate more than to constantly receive information on themes that they are not interested. That is why it is so important to get to know your clients preferences.
 
If you send information to your clients, and they are not interested in receiving regarding that subject, chances are they will lose interest in your company, and one day not too far, they will completely stop opening your emails, that is why it is so important to segment your clients by  their topics of interest.
 
You will see that your clients response rate increases when the information you send them actually matches what they said they were expecting to receive from you, in the subscription form, or even in their profile.
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Differentiate Promotions with Informative Campaigns

 
When a company first implements email marketing strategies, the first thing that comes to their mind are email promotions. Basically, when somebody buys your product or service, you tend to put something like “tick here to be added to our mailing list”.
 
Many companies, once they obtain permission from their clients, they will start only sending promotional emails to their clients, and they forget about the informative emails. When you send a promotion your are not really building a long term relationship (which is what email marketing is about). While promotions are geared towards making a quick sale, an Informative Newsletter is usually design to provide your clients with information, which they will value, and get attached to your company. Make sure that when you send a promotional email, your clients have opted in to receive your emails, and not only to receive your email newsletters. Because chances are they will probably feel tricked.
 
It is really important that you know the difference between signing up for a promotional email, or signing up for a email newsletter, in which you are expecting to receive information on the industry that you signed up for or the company. Make sure you send your clients what you wish to receive, and do not offend them by sending the promotions that they do not wish to receive.
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Plan Ahead on Your Email Marketing Campaign

 
1) Begin your communications with an email marketing plan
Keep your plans simple and make sure they’re realistic and reachable. Don’t waste time on things that won’t help you. After all, it’s a lot more rewarding when you know your goals are within your grasp.
 
2) Resolve to communications with measurement
With the statistical tracking features provided by most email service providers (ESPs) there’s no reason to practice guess-marketing. But if that’s what you’ve been doing, then there’s no better time than the present to become a monster of metrics.
Comparing your current figures against old figures numbers, if you have them, will give you a better idea of how you are growing, what to expect, and let you anticipate high and low business periods before they happen; which also makes it easier to budget.
 
3) More Friendly Emails
Mobile and bulk SMS marketing have gone from  buzz to biz. With the growing popularity of smartphones and the increasing dependence on mobile devices, marketers have added mobile to their communications mix and take their marketing strategies to the next level. Now, consumers are where their mobile is. 
 
Give serious consideration to making your digital communications mobile friendly. Ensuring that you have mobile sign up forms and that both your emails and website landing pages render properly on popular mobile devices are top priorities
 
 
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Send your Clients Information that they will Treasure!

 
Always send information that in the interest of your customers; if you have multiple segments in your company, try to send each of your customers what they are interested in. We recommended that you segment your lists, this way it’s easier for you when you are about to send out your newsletters.
 
If important information is promised, grant them important information, otherwise they will begin to unsubscribe from your newsletters. If your customers see that the information is really valuable it is more likely that they will forward it to their friends and this off course is perfect for you, because your customers are promoting you and getting new subscribers to your newsletters.
 
 

 
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Creative ways to Increase your Subscribers that receive your newsletter

 
One of the main goals of Email  Marketing is growing your subscriber list every day. This way, your product and /or service will be better known, and sales will increase.
 
Here we give some recommendations on  how to obtain and/or increase your subscribers:
 
1 . Business Card: In the business card of your company invite people to visit your website, to sign up to your newsletter and receive the latest news Your business card should always be at events, fairs, meetings or other events you participate in.
 
2. Subscription Form : Include this form in all your websites and in your newsletters . A way to place your subscription form is using a pop “pop up ” and when proceeds to close the window on your website or navigate to another page , offer the option to register their email in a popup window .
 
3 . Signature on emails : Include a link to the subscription form in the signature of your emails . Also, have other coworkers include it as most of the time everyone has different customers. You can put a sentence like : Want to be part of our contact list ? Click here to join.
 
4 . Referrals : Ask your current subscribers to invite their contacts to be part of your list , and if they do give them a discount and / or a gift as an incentive.
 
 
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Email Marketing Opt-in

 
Here are  some tips to take them into account to maintain your opt-in email marketing (authorized), and that way your information is not considered spam.

- Offer your clients additional value to their customers by giving them something in return for giving you permission to send.
- Make sure that you actually received permission from your clients, and not just that they have purchased from you and given you their email, without them knowing that you are going to send them information.
- From your marketing team, establish a person to monitor and ensure that your databases are authorized and verified.
- In all your newsletters, always give your recipient an opportunity to respond. This way you can create a better communication with them.
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