Introducing A New Way to Protect your Deliverability

Everyone hates spam and every email marketer hates not getting to the inbox.

That’s why we have an exciting new development to help both readers and email marketers – completely automatically.

A New Way to Protect your Email Delivery!

Emailbrain strives to uphold an excellent sender reputation that gets your email to the inbox and away from the spam folder.

To this end, we have implemented an automatic function that will monitor mailing lists for faulty and unresponsive email addresses.

Here’s how it works

1. A user uploads a mailing list.
2. Auto-Sieve automatically scans the list for unresponsive addresses.
3. If there are too many bad addresses, the list will be blocked from being uploaded.

Faulty lists hurt your email deliverability and sender reputation – which is why we suspend repeat offenders from our services.

Conversely, non-faulty, ‘clean’ lists have many benefits such as improved deliverability, better engagement and better click-through rates… which is what you want to improve your ROI and get the most out of your email marketing budget!

How do I avoid being blocked?

Ensure your lists are clean and remove any unresponsive addresses and only use opt-in subscription methods.

We can help you via our list clean up service, which is located under the 'Lists & Contacts' section and provides you with an efficient, working mailing list in no time.


A Good Subject Line makes a difference on your Email Marketing Campaigns

Many people say that the most important  thing in the email is the subject line, as it is the first thing your readers see and it gives them the interest to read your email . It is said that thelonger the subject line is less desire your recipients are going to have to open your newsletter.

Our recommendation is that your subject line contains no more than 40 characters , since most email providers show only that amount.

Another advantage of creating short subject lines is that we avoid using many capitals, and that way your email has less chance of being categorized as spam. Remember not to use words in your topic as Viagra , free, money etc ... as this will also be considered spam.

Be sure to always send a test email to make sure your reaching the Inbox . Thanks and I hope you follow these tips .


A Quick Tip on How to Get More Opt-In Subscribers

We recommend that you put a subscription form at the end of your blogs , articles, news section . This way, if your readers are interested in what they see on your website or blog they will want to subscribe to be on your mailing list, to receive more information from you.

Please consider to put it at the end because if you put the beginning they are going to ignore it and if you put it in the middle, it will make them upset because you are interrupting their reading.


4 Ways to Increase your Subscribers

One of the main goals of Email  Marketing is growing your subscriber list every day. This way, your product and /or service will be better known, and sales will increase .

Here we give some recommendations on  how to obtain and/or increase your subscribers:

1. Subscription Form : Include this form in all your websites and in your newsletters . A way to place your subscription form is using a pop "pop up " and when proceeds to close the window on your website or navigate to another page , offer the option to register their email in a popup window .

2 . Business Card: In the business card of your company invite people to visit your website, to sign up to your newsletter and receive the latest news Your business card should always be at events, fairs, meetings or other events you participate in.

3 . Signature on emails : Include a link to the subscription form in the signature of your emails . Also, have other coworkers include it as most of the time everyone has different customers. You can put a sentence like : Want to be part of our contact list ? Click here to join.

4 . Referrals : Ask your current subscribers to invite their contacts to be part of your list , and if they do give them a discount and / or a gift as an incentive


Growing your Email Subscribers

The mailing list is the most important element in the success of your email marketing campaigns. If you can convert visits to your website and social pages into lasting relationships via email, the chances of retaining customers are much greater.
A permission-based list built by yourself always yields the best results, since you’re providing people with content that’s relevant and interesting to them. Here are 4 key principles and practices to help you build a responsive list of addresses:
1) Offer a sign-up form on your website and blog for your email newsletter: The very obvious and most important example of when you have someone’s interest is when he or she visits your website. So feature a newsletter sign-up form in a prominent position on every page, including text that:
•    Clearly states that this is a sign-up form for getting email;
•    Describes the benefits of being a newsletter subscriber; and
•    Indicates how often email will arrive.
2) Integrate sign-ups with other website interactions: If the ideal time to invite someone to join your list is when they’ve shown interest in your brand, it makes sense to build a sign-up opportunity into all your online processes. For example, whenever people:
•    Register for an event or webinar on your website;
•    Go through the payment process for a product or service; or
•    Enter an online competition or complete a survey.
3) Encourage sign-ups via social media: Consumers also interact with your company online outside of your website. Encourage social media contacts to sign up for your html newsletter, to provide a more effective channel for direct promotional efforts.
•    Send tweet invitations to followers to sign up to see the next publication of your newsletter;
•    Embed your email sign-up form on your Facebook page; and
•    Ensure your social media messages contain information about offers that are only sent to email subscribers. Exclusivity is a powerful incentive to join a list.
4) Work with partners: Find related businesses whose products or services are complementary to yours and ask if they’ll add your newsletter to their opt-in form. Do trade offers, adding an extra registration check-box so people can subscribe to your list and your partner’s bulk email marketing list at the same time.

Why do your subscribers unsubscribe?

When a client unsubscribes, it usually happens for a specific reason, and finding out the cause can be the solution to prevent future unsubcribes. Here we give some reasons why your clients unsubscribe:

  • Sends that are too often

There is nothing more annoying than receiving too many emails from a sender. For this reason, you should send a in moderate manner , let your customers eagerly wait for your newsletter .

  • Using lists that are not opt-in

If your recipients are not opt -in, Email Marketing is not for you . Rented or purchased lists will give a high rate of unopened emails and unsubscribes.

  • Poor Content

The content provided through a newsletter should fascinate the recipient, it should inform, and should meet and fulfill their needs . If a subscriber has signed up to be on your list, it is because they want to receive quality content.

  • Loss of confidence

When you create your newsletter most of the time you put your website or landing page, where you will find more information of the product /service or news. So this page should be a page that your clients can trust , with specific information because if the page does not look good , does not open or has incorrect information, most likely your customers will stop believing in you.

  • The sender is unknown

If you send email campaigns to your recipients , you must make clear to them who is emailing them, and why. The name , email and the domain must be very clear and known to them.


More Email Marketing Tips!

•  Be brief , clear and to the point .

•  Find out what the best way to approach your reader is , we advise you to reach them  in a very respectful, direct, and prudent way , without being aggressive when speaking of offers.

•  Since the subject line is the first thing your clients see in your newsletter, make sure it makes an impact on them as soon as they see it.

•  Always sign your newsletter, put the company information, contact information etc. ..

•  Finally and most importantly, check your spelling ... This says a lot about your company if you send a newsletter with errors, it will make you look really bad.


Make your newsletters reach your Client’s Inbox

• Every time you send a newsletter, make sure the sender address is known, and that it is recognized by your recipients.
• A simple template in HTML is much more appealing than a template overloaded with images and graphics. It is important that the newsletters are made easy to read, without making it overwhelming and hard for your recipients to understand.
• Keep the text of the newsletter under 500 words, always trying to be brief and specific.
• End your writing with a call to action, it is better to have only one for each email sent and make sure that it is very well thought out, remember that the call is the main trigger to increase your conversion rates.

Eliminate bad entries

The next thing you can do is to search for and correct simple data entry mistakes like misspelled domains (,, etc.) for example.
Having a few of these is quite normal, but if you are finding many bad domains then you may want to try and determine how those addresses got onto your list.
Do you have data capture issues? What can you do to eliminate the possibility of bad domains making it on to your database? Perhaps include reminder text on your signup form for subscribers to double check their entries, or add another email address field that gets recorded on a separate list, to cross-compare the entries when you are doing list hygiene checks.


Get our Newsletter

Stay updated with the latest  Email Marketing trends

EmailBrain in Facebook EmailBrain in Twitter EmailBrain in Youtube EmailBrain in Pinterest EmailBrain in Instagram EmailBrain in Google+

EmailBrain - DMA
TRUSTe online privacy certification
EmailBrain - ESPC