It is really crucial that you are consistent with your brand and your style. That is a good way that clients will get to know you. It is important that your website, your newsletter, your blogs, and even your direct mail have the same style. Many of your clients might read your blog but not visit your website, or may go to your facebook account, but may not read your blog. It is important that you have uniformity in the way your present your company towards the public and towards your clients.
The different ways people can connect to you in different ways is by:
If you provide them several ways to reach your subscription Form:
Put a subscription form in your website
-In order to do this you can get the code that Emailbrain easily generates for you and put it in your website, or you can even place the sign up page in Facebook, or you can ask people for their email addresses when they are going to interact with your company, when they are going to purchase something ( always put the option whether they wish to be on your list or not) so you can make sure that it is opt in.
Use social Media
-You may use Facebook, twitter to have your friends promote for you. They can invite your friends, and you can exchange them that with a reward or any type of incentive.