It does not really matter if you are a professional designer or not when designing your newsletter, what matters is that you understand that designing an effective email marketing campaign can be challenging. So we want to help you overcome these challenges and help you create your newsletter with the best techniques.
Did you create two versions? Always remember to create two versions of your newsletters, one in HTML and other text. Why? Because if you only send the HTML version, your subscribers that don't have the capability to receive HTML messages will not receive it or they will simply receive a newsletter with nonsense characters.
Did you design for the 5 largest suppliers of email? Keep in mind that your designs must not only look good with one email provider, it must look good on the most commonly used today. According to a study by MarketingSherpa 2010 Email Marketing Benchmark Report, 80% of users use the following 5 email providers:
Using our new Inbox Preview feature before you send will assure you that your clients will receive your newsletter correctly. Did you include a link to a web version? Although you have tested your newsletter with several email providers, there still the option that some of your subscribers uses their smartphone to check their emails. This is why you must include a link to view the web version. This way, they will simply click on the link and they will see your newsletter without any problems. Did you use colors that are beneficial for you? No one can deny that the color of their newsletter has much effect on the design. Well-use colors can draw your readers attention to the most relevant information on the newsletter. The colors should be a complement and every component of the newsletter should be tight together. Experiment with the colors until you find the perfect combination, and at all costs avoid colors that do not attract attention.