Your newsletter is still an email and you should maintain your email etiquette. Keep in mind these few points for the next time you send information to your customers
-Create a subject line that is not misleading and that is accurate with the content of the email. Do not use bogus lines and DO NOT use spam liked words like “Free” or “Hot Deal” Spam filters are gauged to pick these types of words up and your customers most likely would not open your email.
-Send to opt-in emails ONLY. Be respectful and only send to those that have subscribed to your list and want to receive your emails.
-Be concise, remember you are not writing a novel. Customers are less likely to read your newsletter if you send out unnecessary information. You are going to lose the interest of your email list.
- Do not write the entire email in capital letters. Customer might get the impression you are shouting. Besides it is distracting and difficult to read.
-Proofread, proofread, proofread, I can’t count how many times that I have received emails with misspelled words. These mistakes for small that they seemed show no respect to your readers and send the message that you do not care enough about them, and in turn they will not care to read the information you send them.
-If you are personalizing your emails make sure you are writing the right name. If you are not sure of the spelling, take the time to find out.
Remember just follow these simple rules and I can assure you that your readers will appreciate receiving your email marketing campaigns.