Avoid Currency Signs ($$$) in the Subject Line

You may think that a dollar --or any currency-- sign in the subject line of your message might be a clever way to promote a sale or a business. Truth is most people, including ISPs and junk mail filters, will delete your email without even finishing to read the subject line.

Like I've said before, no one likes junk mail, and your email marketing campaigns should avoid any similarities with spam.

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