Whenever you are sending an email marketing campaign, you might wonder: Will it successful? Will it have a good open rate? What will your clients think of promotion and / or information sent? But how can we know the answers to these questions, in order for us know if it was successful or not.
To know whether it was a successful or not, it is very simple, you should create goals in each campaign. You can for example decide that in the campaign that will be sent tomorrow, out of your 50 contacts, you need 10% of them respond to the newsletter. If you see that you achieved 10 contacts or more, you can conclude that the campaign was success because it was what you expected or in certain cases more than what it was expected.
You see, it is very easy and not a cause for stress, just set some goals and analyze them with the reports section to see if they were met or not. This allows you to measure your level of success and have a better basis for making adjustments.