3 recommendations for 2012 that has just started!
1) Begin your year's communications with an email marketing plan
Keep your plans simple and make sure they’re realistic and reachable. Don’t waste time in 2012 on things that won’t help you. After all, it’s a lot more rewarding when you know your goals are within your grasp.
2) Resolve to make 2012 a year of measurement
With the statistical tracking features provided by most email service providers (ESPs) there’s no reason to practice guess-marketing. But if that’s what you’ve been doing, then there’s no better time than the present to become a monster of metrics.
Comparing your current figures against last year’s numbers, if you have them, will give you a better idea of how you are growing, what to expect, and let you anticipate high and low business periods before they happen; which also makes it easier to budget.
3) More Friendly Emails
Mobile and bulk SMS marketing will go from buzz to biz in 2012. With the growing popularity of smartphones and the increasing dependence on mobile devices, marketers will have to consider adding mobile to their communications mix and take their marketing strategies to the next level. This will be the year to catch consumers where they are, wherever they are; on mobile.
In 2012, give serious consideration to making your digital communications mobile friendly. Ensuring that you have mobile sign up forms and that both your emails and website landing pages render properly on popular mobile devices are top priorities.