- Most of your customers are probably already used to receiving email from you and the last thing your subscribers want is to start getting emails from an address that doesn’t make any sense to them. Using an email address that contains your company's name and that goes along with the content that is delivered from it will set users expectations, lower complaints and keep engagement up.
- ISPs develop and maintain reputations for send from addresses. Always try to use an email address that has a good reputation with ISPs and try not to change it so that you can build reputation. If you need to switch do it slowly this will lessen the risk of causing deliverability issues from a quick switch.
- If you have multiple mail streams to manage, you can separate the send from address. Some do this by using the domain or sub-domains of their email address.
Last but not least, plan on telling your subscribers on your mailing list ahead of time that the send from email will be changing. This will ensure that your customers knows that the change is coming and they will watch for it. Always, ask them to add you to their address book to avoid your emails being received as SPAM.