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The Importance of Email Marketing in your Organization

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Email marketing is a very important tool and it is a must in some cases. According to information given by Forrester Research, 86% of companies see email marketing as a very important tool for their marketing plans, and as the primary way to do marketing for their company .

According Eloqua, the marketing departments use email marketing to create brand, generate more sales and create new contacts. Similarly, other research done by Eloqua as well, tells us that 95% of people who use email marketing have seen their sales increase.

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