In Email Marketing, it is extremely important to measure the results of your campaigns in order to know if what you are doing is correct or if you should change your strategy. You should ask yourself when you are reviewing reports and statistics the following:
• What kind of newsletters are my clients opening more? Informational / promotional • At what time do they get opened more? • What geographic location is more responsive to my content? • Are they clicking more on a specific topic? • How many emails were opened? • Were there any forwards?
After analyzing these questions and answering them you can see if you are doing it right or if you should make any changes to your email marketing plan. You can do this with each of your sends or select certain sends and analyze them thoroughly. The important thing is that your email marketing goals are being met and you do the necessary to make this happen.