You may think it is logical to have to use a template for your newsletters , but believe it or not there are still people who do not use it and believe that with using a background color is sufficient . So we give a few reasons why you should use a template in your email marketing campaigns :
- Your customers will recognize the newsletter.
- Your customers will know what to expect.
- It will give organization and professionalism to your newsletter .
- When you are editing your newsletter each week / month, it will be much easier and faster to edit.
- Finally, I advice having a standard template to use most of the time , but also have a special occasion alternative template in order to show a little creativity and customization.