In order to achieve a good understanding of your customer’s needs you would have to consider the following:
Compromise: Offer second to none and personalized customer service that is above and beyond to what your clients expect will make your company more successful.
Listen to your clients: All companies, even if they are small companies or large corporations, must listen to what they clients want and have to say. It is recommended to find out what is important for them, what influences their decisions, and how you could help them at the time of making a decision, when they are ready to make a purchase.
Analyze: Is your newsletter having the success you expected? You could understand your subscribers much better if you know what they think of your information, if they find it useful or not. Send them a survey, or ask them what they think of the information your currently send them.