New Email Validation Policy disrupts the usual workflow on legitimate mailing list sends

All free email providers have begun executing a stricter email policy that potentially could result in your newsletters landing up in the spam folder or being returned to you as bounced mail.

If you're already sending through Emailbrain, you already enjoy a much higher success rate at having your emails delivered – because we ensure optimal deliverability with feedback loops and we're a member of ReturnPath.

However, if you send your emails from a personal free email address, your newsletter send will look fraudulent—even if it is not—due to the changes implemented by free email providers.

These changes will affect receiving servers that comply with DMARC policies, including Gmail, Hotmail, Yahoo, AOL and others.

Domain-based Message Authentication, Reporting and Conformance, or DMARC validation for short, is used by receiving inboxes.

What does the DMARC record do?

It checks when an email marketing campaign has a ‘from’ email address that doesn’t match the actual sender server.

When you use Emailbrain to send your email marketing campaigns, you are sending from our servers and IPs. This means that when you send, the server address is ours but the 'from' email address in your message is the one from your free email provider. And it's ok to have a different email address from the server address.

What free email providers are doing at this time is rejecting any emails where the 'from' email address includes any free email-provider domains, such as Hotmail, Gmail, Yahoo, AOL etc. (free email providers) and a server address that does not match.

What’s the solution?

In order to avoid that your newsletter ends up in the spam folder or bounces back to you, the best thing to do is to send it from a private domain email address other than your personal free email provider address.

Due to all this DMARC, it is now required that all sends use a private domain email address in order to send from our servers.

For more information about DMARC please see click here


Rate this item
(0 votes)

Leave a comment

back to top


Get our Newsletter

Stay updated with the latest  Email Marketing trends

EmailBrain in Facebook EmailBrain in Twitter EmailBrain in Youtube EmailBrain in Pinterest EmailBrain in Instagram EmailBrain in Google+

EmailBrain - DMA
TRUSTe Privacy Certification
 EmailBrain - ESPC