Plan Ahead on Your Email Marketing Campaign

1) Begin your communications with an email marketing plan
Keep your plans simple and make sure they’re realistic and reachable. Don’t waste time on things that won’t help you. After all, it’s a lot more rewarding when you know your goals are within your grasp.
2) Resolve to communications with measurement
With the statistical tracking features provided by most email service providers (ESPs) there’s no reason to practice guess-marketing. But if that’s what you’ve been doing, then there’s no better time than the present to become a monster of metrics.
Comparing your current figures against old figures numbers, if you have them, will give you a better idea of how you are growing, what to expect, and let you anticipate high and low business periods before they happen; which also makes it easier to budget.
3) More Friendly Emails
Mobile and bulk SMS marketing have gone from  buzz to biz. With the growing popularity of smartphones and the increasing dependence on mobile devices, marketers have added mobile to their communications mix and take their marketing strategies to the next level. Now, consumers are where their mobile is. 
Give serious consideration to making your digital communications mobile friendly. Ensuring that you have mobile sign up forms and that both your emails and website landing pages render properly on popular mobile devices are top priorities
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