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Items filtered by date: August 2013 Emailbrain

Measure Results

In Email Marketing, it is extremely important to measure the results of your campaigns in order to know if what you are doing is correct or if you should change your strategy. You should ask yourself when you are reviewing reports and statistics the following:

• What kind of newsletters are my clients opening more? Informational / promotional • At what time do they get opened more? • What geographic location is more responsive to my content? • Are they clicking more on a specific topic? • How many emails were opened? • Were there any forwards?

After analyzing these questions and answering them you can see if you are doing it right or if you should make any changes to your email marketing plan. You can do this with each of your sends or select certain sends and analyze them thoroughly. The important thing is that your email marketing goals are being met and you do the necessary to make this happen.

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Better Your Segmentation using our Autoresponder Post-send Analysis Feature

It is extremely important to know which links are the most popular and who clicked on them when sending autoresponders. Email Marketing is way more effective when it has specialization and segmentation. With Emailbrain, you can now  analyze which links were clicked on in your autoresponse emails, as well as the addresses of those who clicked on the links. As you can see, there is a lot of potential for astonishing, targeted future autoresponders. You will be be able to separate your demographics into even more specialized fields. Give it a try and let us know what you think, send us an email with any suggestions you have at This email address is being protected from spambots. You need JavaScript enabled to view it. .

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How to make it into Gmail's Priority Inbox

Gmail is now compartmentalizing their inbox, and as marketers, it is clear that we will now need to work harder in order to end up in the Priority Inbox of Gmail.

Here are our suggestions on your Email Marketing Campaigns to make it into the Priority Inbox of Gmail:

 

· Make the subject line more personal- Since inboxes are now going to be classified, you will have less chances to grab your readers' attention, so make sure your email is very targeted and personal.

· Get to the key point very quickly, don't overwhelm your clients with too much unimportant information

· Ask them politely to drag and drop your email into the priority inbox, this can also be an opportunity for you to launch a new promotion or offer of interest to them.

Our Reports section allows you to see which email addresses are Gmail, that way you are able to classify and specialize your newsletters that are being sent to your clients so that they end up being in the Priority Inbox.

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Why email messages do not appear in the inbox of some of your customers?

To ensure that your newsletters do reach the inbox, the first thing you have to do is concentrate on the correct subject line. Putting capital letters will make your newsletters be considered spam and will be delivered in the spam folder.
It is also very important to always create a text version along with the HTML version. Always try to make the text version as similar as possible to the HTML version. Why do I recommend this? Spam filters compare both versions, and if different it will be delivered to the spam folder.
The main reason why the email providers block your emails is:
Spam filters rate your newsletter(s) as a potential spam message. In other words, it measures and identifies such as the words in the content, size and color of the font, and determines if the message is spam or not.
The key to making your newsletter reach the inbox is:
Ensure that the people have chosen directly to  be on your list and to receive your newsletters, and not a third party. This will prevent your emails being marked as spam, and your server will be clean, so when you send your emails these reach the inbox.
To ensure that your newsletters do reach the inbox, the first thing you have to do is concentrate on the correct subject line. Putting capital letters will make your newsletters be considered spam and will be delivered in the spam folder.

It is also very important to always create a text version along with the HTML version. Always try to make the text version as similar as possible to the HTML version. Why do I recommend this? Spam filters compare both versions, and if different it will be delivered to the spam folder.

The main reason why the email providers block your emails is: Spam filters rate your newsletter(s) as a potential spam message. In other words, it measures and identifies such as the words in the content, size and color of the font, and determines if the message is spam or not.

The key to making your newsletter reach the inbox is: Ensure that the people have chosen directly to  be on your list and to receive your newsletters, and not a third party. This will prevent your emails being marked as spam, and your server will be clean, so when you send your emails these reach the inbox.

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Import your Contacts to your Emailbrain account more easily

At EmailBrain, we want to make your experience with  Email Marketing  as easy as possible. And that is why we have added a new feature that allows you to add your Excel contacts simply by dragging and dropping and likewise the loading rate and import time is much faster.

Please log-in your account & go to Contacts> import and you will see this new import feature.

 

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Mobile Site

Creating a Mobile Site – Mobile Editor

In the mobile section, click on ‘Mobile Sites’, then ‘Create Site’.

You will be presented two options - to start with a blank template, or use one of ours. In this example, we’ll be looking at using one of our templates.

Click on ‘Preview’ to view each template, then, click on ‘Select’. You will be redirected in the mobile editor.

Select Style Firstly, let’s look at setting up the style sheet for your template, along with your logo and site name. Browse for logo and insert. You will see your logo inserted at the top, in the preview on the right.

There are loads of different predefined styles to choose from, or you may want to create your own. To create a custom style, tick the checkbox at the bottom of the page, ‘Custom Style’.

Personalize your custom style and save.

At the top of the page, click on the ‘edit’ icon, to define the site name.

Select Pages The next step in the process is to identify and select your pages. Click on the ‘menu’ button, in the phone preview on the right. You will see all the default pages for this template.  As you select a page, the page tab will highlight in the preview on the right. You can however, add more pages on the bottom left.

Select a page, and you’ll be given the option to ‘edit’ or delete.

Edit Pages At the top, you’ll see all the page elements. Click on an element and it will be added to your page in the section below. The section below contains the elements on the page. Left click on any of the added elements and the element will highlight in the preview. Click on the ‘right’ arrow to expand the element and view/edit it’s properties.

To delete an element, click on the trashcan icon. To move an elements position on the page, left click the ‘up/down’ arrows and move it to the appropriate position.

Text Display Element Use this element to input text – insert a heading and some paragraph text.  Name the element for your own record at the top. Choose your text alignment, font style and size.  Always refer to the preview on the right to review the result when adding elements.

List Element You would use this element for listings and choose between bulleted, numbered or definition lists.  Enter your text in the space provided, then click on the ‘+’ sign to insert each listing.

Image Element There are three different ways to insert your image: •    Upload the image – Tick ‘Upload’ and upload image •    Web Address - Tick ‘Web Address’, enter your image URL path, •    Library – Use this option if your image is already loaded onto your account, locate the image and insert

Insert your mouse over/hover text and hyperlink.

Hyperlink/Videolink Element Insert your text to be used as a hyperlink. Select either ‘Text’ or ‘Button’, to define your link type. Link either to a page, web address, email, or phone number.

Table Element Insert tables onto your page. Enter your header/caption text, then, add your rows and columns.  Select the ‘+’ sign opposite ‘Rows’ to add a row. Then in that row1 Column (for example), click on the ‘column +’ sign to enter more columns.

Text Input Element Use this element to insert a text input field. Insert your header text and min and max character length. Checking the ‘Required’ box will require the user to complete this field before submitting. Checking the ‘Password’ box will hide text entered into the field.

Numeric Input Element Use this element to insert a numeric input field. Insert your header/caption text and min and max character length. Checking the ‘Required’ box will require the user to complete this field before submitting.

Selection Input element Insert your heading text, then, choose to display as a dropdown, radio buttons or checkboxes. Enter the values as below and review your result in the preview. Enter your caption, displayed in the dropdown, checkboxes or radio buttons. Enter the value that is stored against the user’s dataset.

Date Input element Enter the heading/caption text. Set the default date that you want to appear on a user’s phone, (specific date, yesterday, today or tomorrow). Checking the ‘Required’ box will require the user to complete this field before submitting.

Contact Us Element Insert the header/title, then, edit any of the field names below. Add a Google map below if required.

Social Icons element Social share your newsletter and have people follow you on Twitter, Facebook, YouTube and Linkedin. Insert your title text and choose which social platforms to integrate with.

Lead Form Element This element is presented with predefined fields as seen below in the preview. Insert your button text, your return message (the autoresponder  message, after someone clicks on ‘Send’) and the Autoresponder Email (the email address to send all the captured data to).

Video Element Insert a video onto your page. Insert the title at the top, then the URL. This is the URL at the top of your browser.

Map Element Include your location by inserting Google Maps onto the page. Insert the Title, Address, City, State and Country.

Viral Buzz Element Go viral and have your newsletter shared on Facebook, Twitter or emailed. Insert the Title text, and select which social platforms to share your newsletter with.

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We have launched our Mobile Site Builder!

For more information contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.
Call us at our toll free number 1-866-873-3019 or go to our online chat.
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Email Open Rate: Out With The Old, In With The New

Email Open Rate: Out With The Old, In With The NewEmail marketing is more than just creating a newsletter and sending it. The marketingvalue comes into play when analyzing the key metrics on a newsletter send, which can easily be done with your drill-down Emailbrain reports.Take a peek at the 7 key metrics that email marketers rely on:• List size• Delivery rate or deliverability in industry speak.• Open rate• Click-through rate• Conversion rate• Unsubscribes and spam complaints• Historical comparisonsAs the industry develops, there are standards for calculating these metrics that are adopted across the industry. Emailbrain has always calculated the open rate by dividing the emails opened by the total number of emails sent. The industry standard has evolved to excluding hard bounces (undeliverable emails) from the amount sent when calculating the open rates.Old Formula: Emails opened / Emails sent = Open rateNew Formula: Emails opened / (Emails sent - bounced emails) = Open rateYou will see an improvement in your open rates as a result of this change. And no, we’re not cheating to bump up the open rate. We’re leveling the playing field by bringing ourselves in line with the Email Marketing industry practice.
Email marketing is more than just creating a newsletter and sending it. The marketing
value comes into play when analyzing the key metrics on a newsletter send, which can easily be done with your drill-down Emailbrain reports.
Take a peek at the 7 key metrics that email marketers rely on:
List size
Delivery rate or deliverability in industry speak.
Open rate
Click-through rate
Conversion rate
Unsubscribes and spam complaints
Historical comparisons
As the industry develops, there are standards for calculating these metrics that are adopted across the industry. Emailbrain has always calculated the open rate by dividing the emails opened by the total number of emails sent. The industry standard has evolved to excluding hard bounces (undeliverable emails) from the amount sent when calculating the open rates.
Old Formula: Emails opened / Emails sent = Open rate
New Formula: Emails opened / (Emails sent - bounced emails) = Open rate
You will see an improvement in your open rates as a result of this change. And no, we’re not cheating to bump up the open rate. We’re leveling the playing field by bringing ourselves in line with the Email Marketing industry practice.
Email marketing is more than just creating a newsletter and sending it. The marketing

value comes into play when analyzing the key metrics on a newsletter send, which can easily be done with your drill-down Emailbrain reports.

Take a peek at the 7 key metrics that email marketers rely on:

.: List size .: Delivery rate or deliverability in industry speak. .: Open rate .: Click-through rate .: Conversion rate .: Unsubscribes and spam complaints .: Historical comparisons

As the industry develops, there are standards for calculating these metrics that are adopted across the industry. Emailbrain has always calculated the open rate by dividing the emails opened by the total number of emails sent. The industry standard has evolved to excluding hard bounces (undeliverable emails) from the amount sent when calculating the open rates.

Old Formula: Emails opened / Emails sent = Open rate

New Formula: Emails opened / (Emails sent - bounced emails) = Open rate

You will see an improvement in your open rates as a result of this change. And no, we’re not cheating to bump up the open rate. We’re leveling the playing field by bringing ourselves in line with the Email Marketing industry practice.

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Open Rate vs Click through Rate

To calculate the open rate we use a measurement called “known” opens.  A known open is when:
1 - The subscriber enables the images in your email to display either in the preview pane or in a full view of the email
2 - The recipient clicks a link in the email.
So for bragging rights, a high open rate makes you look good. But to get the best out of your campaigns, you want action or engagement not just an open.  That’s where the click-through rate comes in.  If you achieve a high click through rate, you are more likely to create engagement through product sales, event updates and coupon redemption.
To calculate the open rate we use a measurement called “known” opens.  A known open is when:

1. The subscriber enables the images in your email to display either in the preview pane or in a full view of the email

2. The recipient clicks a link in the email.

So for bragging rights, a high open rate makes you look good. But to get the best out of your campaigns, you want action or engagement not just an open.  That’s where the click-through rate comes in.  If you achieve a high click through rate, you are more likely to create engagement through product sales, event updates and coupon redemption.

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August Unbeatable Item of the Month

How Does It Work?
 
If you register to any of our monthly plans, you will receive the second month at no cost. The third month will be charged automatically.
 
For Example: If you register for a monthly plan of 20,000 credits at a cost of USD$ 59.95 per month, we will give you the 20,000 monthly credits for the second month at no cost, saving you USD$ 59.95.
 
 
*Valid only for trial and new accounts
 
This offer cannot be combined with any other promotion and may be subject to change. In order to receive the 2nd month free you must contact This email address is being protected from spambots. You need JavaScript enabled to view it. or your customer representative. It is required that you contact us after the purchase in order to get the 2nd month for free. After you take advantage of this promotion you cannot cancel your account for the next three (3) months. The only month that will not be charged is the 2nd month, you will be charged the 1st and every month after the 2nd month. Not valid for bi-annual, annual or pay as you go plans. 
 
Promotion only valid for the month of August 2013. 
 
Click here to see our Terms and Conditions regarding payment, returns, templates, cancellations and expiration of credits.

 

 
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