When a client unsubscribes, it usually happens for a specific reason, and finding out the cause can be the solution to prevent future unsubcribes.
Here we give some reasons why your clients unsubscribe:
There is nothing more annoying than receiving too many emails from a sender. For this reason, you should send a in moderate manner , let your customers eagerly wait for your newsletter .
- Using lists that are not opt-in
If your recipients are not opt -in, Email Marketing is not for you . Rented or purchased lists will give a high rate of unopened emails and unsubscribes.
The content provided through a newsletter should fascinate the recipient, it should inform, and should meet and fulfill their needs . If a subscriber has signed up to be on your list, it is because they want to receive quality content.
When you create your newsletter most of the time you put your website or landing page, where you will find more information of the product /service or news. So this page should be a page that your clients can trust , with specific information because if the page does not look good , does not open or has incorrect information, most likely your customers will stop believing in you.
If you send email campaigns to your recipients , you must make clear to them who is emailing them, and why. The name , email and the domain must be very clear and known to them.