Items filtered by date: January 2014 Emailbrain

Get more Social, it is worth getting involved...

Here at Emailbrain we have some great social media tools for you to use in your digital marketing campaigns.
Take a look at our favorite three:
Social Subscribe
Share your newsletter with your Twitter, Facebook, Yahoo, Gmail, MySpace, and LinkedIn followers in just one click.
Up to 70% of newsletter subscribers are said to enter wrong or missing data.Allow a subscription via their social network to getmore accurate profiles for targeted mailers.
Offer newsletter subscription through Facebook, Twitter, Google, LinkedIn, yahoo and more…
Your site visitors already have accounts with social networks such as Facebook, Twitter, Google, Yahoo! and LinkedIn. Our Social Subscribe option enables them to use these existing accounts to subscribe to your newsletter.
This will enable you to collect, store and leverage user profile data from social networks, into your account. This is useful when setting up targeted campaigns and segmenting your client lists.
In the subscription form section, under ‘Setup Form’ simply turn on the social subscribe option and save.
Social Footer
Add social widgets to your emails so subscribers can forward it to their friends via their social networks. . When you send your newsletter, subscribers can simply click on the icon of your social network and can share your newsletter with all their friends.
When they click on the desired network, they will be taken to the homepage of the network and will have to put their username and the URL of the newsletter will automatically be included in the status of the individual.
Social Share
Utilize EmailBrain's social share tool to post newsletters to your social networks and embed social widgets in the footer of your newsletter.
o   From here, you can enjoy the following features:
o   Tweet instantly from your Emailbrain dashboard or send a quick Facebook status update
o   Add social media share and Facebook LIKE buttons to your emails
o   Get new subscribers via a form that makes it easy for people to sign up with their Facebook, Twitter and other social accounts


Good Information on how to make your Email reach the inbox!!

Satisfy the expectations you set at signup. Don’t send more content than you advertise, or you may end up flagged as spam.

Make sure that what you say in your subject line relates to the rest of your mail. Your reader will hate to find out that you sent them an information in the subject line that has nothing to do with the rest of your email.

Keep your content applicable to what reader signed up to receive, and you will reduce the likelihood they will recognize it as spam. Make sure that you segment your lists!


Recommendations on Email Marketing

EmailBrain helps you promote your business and /or services, as well as allowing you to reach out to your audience through email marketing and social networking. So, in order for you to reach out to your subscribers and so we can work together, we recommend a few points that you should take into account:

1. Get to know your subscribers and know what they expect from you. 2 . Be one step ahead of the competition. 3 . Keep your lists clean. 4. Write newsletters easy to understand without much unnecessary information.


Why use Emailbrain?

We know how important it is for you to connect in the most important and cost-effective ways. If you have been contemplating subscribing to an Emailbrain Account, but you’re not so sure why, then this is your reason: To ake advantage of our expertise and further extend your achievement level!!!
Our powerful mobile and email marketing campaigns can be adapted for your specific demographic or activity. We know that mobile drives engagement through email, just take a look around – how many of the people you see on their smartphones do you think are opening mail? Too many...
Emailbrain offers you even more than 100 templates there’s no reason for not using Emailbrain.
Email is most definitely here to stay; it’s getting smarter, responsive and interactive by the day and will continue to drive future sales and engagement.

How to create successful Marketing Campaigns

  • Make sure you use the subscription form feature that EmailBrain offers . Also, be sure to post it on your website where it is very visible. Do not just put it on the home page of your website, put it in all pages of your website if possible.
  • EmailBrain also provides you with the feature called " forward to a friend" , so if your customers see that your information is interesting, they can forward it to your friends . Once these friends receive it and really see that they are interested, they can sign up to be on your list.
  • Encourage your customers to register on your list by giving something back . It may be giving them the option to enter or raffle , or by letting them know that they will receive benefits like discounts and /or promotions.
  • Use an appropriate amount of fields in your subscription form . Doing it too long , will make your customer leave .
  • Educate your customers or future customers using different media such as Facebook , Twitter , Blogs and Articles , so your customers can know how to follow you and being updated with latest events of your company.
  • Make sure you have a privacy policy on your website . This way you can assure your customers that their information will not be given to third parties.

Why do your subscribers unsubscribe?

When a client unsubscribes, it usually happens for a specific reason, and finding out the cause can be the solution to prevent future unsubcribes. Here we give some reasons why your clients unsubscribe:
  • Sends that are too often
There is nothing more annoying than receiving too many emails from a sender. For this reason, you should send a in moderate manner , let your customers eagerly wait for your newsletter .
  • Using lists that are not opt-in
If your recipients are not opt -in, Email Marketing is not for you . Rented or purchased lists will give a high rate of unopened emails and unsubscribes.
  • Poor Content
The content provided through a newsletter should fascinate the recipient, it should inform, and should meet and fulfill their needs . If a subscriber has signed up to be on your list, it is because they want to receive quality content.
  • Loss of confidence
When you create your newsletter most of the time you put your website or landing page, where you will find more information of the product /service or news. So this page should be a page that your clients can trust , with specific information because if the page does not look good , does not open or has incorrect information, most likely your customers will stop believing in you.
  • The sender is unknown
If you send email campaigns to your recipients , you must make clear to them who is emailing them, and why. The name , email and the domain must be very clear and known to them.

Use a Template

You may think it is logical to have to use a template for your newsletters , but believe it or not there are still people who do not use it and believe that with using a background color is sufficient . So we give a few reasons why you should use a template in your email marketing campaigns :
  • Your customers will recognize the newsletter.
  • Your customers will know what to expect.
  • It will give  organization and professionalism to your newsletter .
  • When you are editing your newsletter each week / month, it will be much easier and faster to edit.
  • Finally, I advice having a standard template to use most of the time , but also have a special occasion alternative template in order to show a little creativity and customization.

Give your newsletter some vital energy

Make sure that you attract an opt-in, happy crowd of subscribers, that way you are to a large extent producing an excellent crowd newsletter of people who will actually read your newsletter.

How can you grow your list/ database?

Get a  subscription form if you do not have one. But if you do, have you added our new Social Subscribe Form yet ? This way it will facilitate you to get all subscribers from all your social networks! Take advantage of all the great features that Emailbrain has to offer you!


A Quick Tip on How to Get More Opt-In Subscribers

We recommend that you put a subscription form at the end of your blogs , articles, news section . This way, if your readers are interested in what they see on your website or blog they will want to subscribe to be on your mailing list, to receive more information from you.

Please consider to put it at the end because if you put the beginning they are going to ignore it and if you put it in the middle, it will make them upset because you are interrupting their reading.


Unbeatable Item of the Month of January - Only for Paying Accounts


Simply buy any quantity of Extra Send Credits and put a comment in our Facebook® and/or Twitter® Page about why you like Emailbrain, and...
  You will receive 20% additional credits.

You will receive 20% additional extra credits based on the amount of extra send credits that you have purchased. 
For example: 100,000 x 20% = 20,000 (the additional credits that will be added to your account). Use of credits is subject to Emailbrain's Terms and Conditions.
To take advantage of this promotion, please include your username (email) on the comment you make after you have made your purchase (in our Facebook® and/or Twitter® page).
Remember that extra credits do not expire and can be used when you need them, while your account is active. 
  Do not wait any longer!
Buy extra credits today, and enjoy the world of email marketing.
Only for Paying Accounts 
* This offer cannot be combined with any other promotion and may be subject to change. Remember to contact the sales department by replying to this email, to take advantage of this promotion.
This promotion begins Wednesday, January 1st, 2014 and expires on Friday, January, 31st, 2014 at 8:00 pm EST. 
Facebook® is a registered trademark of Facebook, Inc. and Twitter® is a registered trademark of Twitter, Inc.
Emailbrain and this promotion are in no way sponsored, endorsed, administered by, or associated with Facebook® or Twitter®.
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