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Items filtered by date: February 2014 Emailbrain

Introducing our new dashboard

 

We want you to stay updated with the new events in your Emailbrain account; so the brainy people hiding out in the office have been working diligently on our current dashboard. While we offer smart features like the accounts statistic widget, showing you latest newsletter send reports still remain, we have also added a few more and given the new dashboard a new design and layout refresh for your convenience. Some new faces include a social and text message widget, that lets you send messages and update your social accounts all from one central space.

We have also added engaging activity and news feed widget, giving you streaming, live access to all our news updates as well as showing any updates by you or relevant to you. 
 
So now you can keep an eye on everything you need to from your command center. Now that we have given you an overview on what's so great about the new dashboard, contact us if you wish and let us know what else you would like to see added to our product offering, by sending an email to This email address is being protected from spambots. You need JavaScript enabled to view it.
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Make your newsletters reach your Client’s Inbox

 
• Every time you send a newsletter, make sure the sender address is known, and that it is recognized by your recipients.
• A simple template in HTML is much more appealing than a template overloaded with images and graphics. It is important that the newsletters are made easy to read, without making it overwhelming and hard for your recipients to understand.
• Keep the text of the newsletter under 500 words, always trying to be brief and specific.
• End your writing with a call to action, it is better to have only one for each email sent and make sure that it is very well thought out, remember that the call is the main trigger to increase your conversion rates.
 
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We make sure we protect our Client’s Information

 
The security of our client’s information is very important to us.
 
To Emailbrain, security is very important and it is essential for us to protect the information of our customers and make our email marketing application very safe. Therefore, Emailbrain does the following:
 
• When exporting a database, mailing list, statistics or invoices it is done by sending an email to the owner of the user account. That way, if someone accesses your account with bad intentions and tries to export the information to a different email address, it will be unsuccessful.
• We have a password change mechanism from the user profile.
• We have a log where all accesses are logged.
• It records the IP, the date, the time and details of each action occurred in the accounts.
• Our API is restricted for use exclusively from an IP or a range of IP’s. Similarly, the API has a different password to access the account.
• We have a recycle bin, which holds newsletters and contact lists for a few days if they are to be rescued, it empties automatically every Sunday.
• Client’s password changes every 3 months or if it is suspected that the password has been obtained by a third party, we recommend immediate replacement.
 
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More Information on Opt-In Email Addresses

 
One of the biggest factors of email marketing success is to have all of your emails opt-in. You may be wondering what opt-in means, here is the explanation:
 
Opt-in is the act of agreeing by email or any other means to receive emails, or to give a particular individual permission to send you emails. There are several types of verification and some are more complex than others. Some people use double opt-in, which is when you subscribe you get an email with a link  that you must click on to ensure the existence of the recipient.
 
Companies that follow anti-spam rules and have opt-in forms see that their campaigns generate better open rates and receive less unsubscribes. Let’s do a quick comparison of opt-in vs. not opt-in.
 
When emails are Opt-in:
 
1. Great chance that your subscribers will open their emails.
2. Great willingness to share content.
3. Positive attitude towards your company.
 
When emails are not Opt-in:
 
1. Great possibility of your clients not opening your emails.
2. Recipients will not read your messages.
3. They might even  decide to never do business with you.
 
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Important Definitions related to Email Marketing

 
Click through Rate (CTR)
 
CTR is an indicator of response to a given email message. It is measured by the percentage of recipients that click on a link enclosed in the email. To determine the click through rate, you divide the number of responses by the number of emails opened and multiply the result by 100 to express it as a percentage.
 
Confirmed Opt In (or Double Opt In)
This formula of obtaining permission to send email messages and/or campaigns requires that the subscriber confirms his subscription by clicking on a confirmation link or by replying to a confirmation email, before you include them in your opt in list. See also: Double Opt in.
 
Database
A database is an organized collection of information stored in a computer, which can be accessed and consulted in different ways. In terms of email marketing, your database is the software where you store your records, forms and lists. There are numerous forms of databases, including MS Excel, Outlook, Outlook Express, Netscape, Oracle, and Sybase.
 
Double Opt In
“Double opt in” or “Confirmed opt in” is a means of additional security that consists in requiring that email accounts are first opened and later verified by means of a validation message via email that only the person who has access to the account can respond to. Double opt in is regarded as the gold standard for secure email marketing. (See also: Confirmed Opt in)
 
Email Campaign
When you build an email and send it to your recipients using EmailBrain this is defined as an email campaign. Your campaign may be a newsletter or may consist of offers. Some marketers may define a campaign as a series of email messages using a common theme, but in the EmailBrain system, any email sent is classified as a campaign.
 
 
 
 
 
 
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How often and how early should I email my clients?

Too frequent is too much and too late is too late. Don’t harass your subscribers with emails, do not follow them every hour with an email asking them to buy your products.

Often, toning down frequency if you are a regular mailer improves response rates. Don’t send newsletters in an untimely manner like super late or super early - like 10pm at night or 3am the morning, this could cause them to not take your emails into consideration in the appropriate times. Consequently, they might simply forget about your offer.

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February's Unbeatable Item of the Month - Paying Accounts

Upgrade your existing plan, and receive a Three Table Personalized Template at no cost! (Regular Price $99)

Would you like to send out an Email Marketing message toyour customers?
 
Let our Graphic Design Team create a Three Table Personalized Template exclusively for your company. Estimated Time: 2-5 business days.
 
Tables can be arranged to your liking or need and the template is fully editable.
All logos, images and text to be used in the template must be provided by you in order to comply with copyright laws.
 
To buy, simply go to your account at the top hand corner and click on Account, a menu opens up, and then click on Upgrade your plan in the account menu, at the top hand corner. Please check to see that it was successfully upgraded after completing the change.
 
* Valid for paying accounts.
This offer cannot be combined with any other promotion and may be subject to change. For more information contact our sales team at This email address is being protected from spambots. You need JavaScript enabled to view it. . After you take advantage of this promotion you cannot cancel or downgrade your account for the next three (3) months. It is required that you contact us after the purchase in order to get the personalized template for free. Not valid for annual or pay as you go plans. This promotion is valid until Friday, February 28th, 2014.
 
Click here to see our Terms and Conditions regarding payment, returns, templates and expiration of credits
 
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February's Unbeatable Item of the Month - Trial Accounts

Register for any plan greater than 10,000 credits a month or any bi-annual plan, and receive a Three Table Personalized Template at no cost!*
(Regular Price $99)

How Does It Work?

Simply register to any plan greater than 10,000 credits a month or any bi-annual plan, and receive a Three Table Personalized Template (Regular Price $99) at no cost!      
Would you like to send out an Email Marketing message to your customers?   
                                     
Let our Graphic Design Team create a Three Table Personalized Template exclusively for your company. Estimated Time: 2-5 business days. Tables can be arranged to your liking or need and the template is fully editable.
 
All logos, images and text to be used in the template must be provided by you in order to comply with copyright laws. 
Take advantage of this promotion and save USD$99.00!        
 
 
* Valid for trial accounts only.
This offer cannot be combined with any other promotion and may be subject to change. For more information contact our sales team at This email address is being protected from spambots. You need JavaScript enabled to view it. . After you take advantage of this promotion you cannot cancel or downgrade your account for the next three (3) months.
It is required that you contact us after the purchase in order to get the free personalized template. Not valid for annual or pay as you go plans.
This promotion is valid until Friday, February 28th, 2014.
 
Click here to see our Terms and Conditions regarding payment, returns, templates and expiration of credits
 
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Avoiding Spam is Easy

  • Avoid publicly advertising your address on any websites where you do not have complete control of your own privacy.
  • Do not submit your email address to websites or companies that you’re unfamiliar with.
  • Always read the fine print when signing up for anything.
By default, there is usually  a text box that you need to pick to opt out of receiving email marketing material from the website you are in (trying to buy something), that you’re required to fill out when buying goods, make sure you unmark an option that says you allow to receive their emails.
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