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Emailbrain Items filtered by date: March 2014

It is all about good service

 
Last night I was cleaning my inbox from all those unwanted emails, that I’m sure we all received, and realize that not many marketers take the time to thank their clients for their business.  We as marketers are so focus on selling that we forget that besides giving out discounts what really gets a person to buy is the level of service a company provides. 
 
So from now on we recommend that you should include in your marketing mix, campaigns that develop customer loyalty. Loyalty campaigns will separate your emails from the bunch and will transcend the level of support that you currently offer to your customers, to your promotions.
 
Always consider your audiences when creating the campaign because knowing who your clients are, it’s what separates you from those who give meaningless thanks. It shows that your company actually cares.
 
With that tough in mind, don’t forget to thank your customers this holiday season for being your loyal customers and subscribers. Remember marketing campaigns are all about building long term relationships with your customers.
 
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Should you change your newsletter’s sending address often?

 
We often have customers asking us if it is a good idea to change the from address when they are about to send their newsletter. So here are some pointers that you should consider before changing your from email address.
 
- Most of your customers are probably already used to receiving email from you and the last thing your subscribers want is to start  getting emails from an address that doesn’t make any sense to them. Using an email  address that contains your company’s name and that goes along with the content that is delivered from it will set users expectations, lower complaints and keep engagement up.
-  ISPs develop and maintain reputations for send from addresses. Always try to use an email address that has a good reputation with ISPs and try not to change it so that you can build reputation.  If you need to switch do it slowly this will lessen the risk of causing  deliverability issues from a quick switch.
-  If you have multiple mail streams to manage, you can separate the send from address. Some do this by using the domain or sub-domains of their email address.
 
Last but not least,  plan on telling your subscribers on your mailing list ahead of time that the send from email  will be changing.  This will ensure that your customers knows that the change is coming and they will watch for it.  Always, ask them to add you to their address book to avoid your emails being received as SPAM.
 
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You should take your reader’s opinion more seriously than your own...

 
In general, people will unsubscribe quietly and without logging any complaints, despite all of your hard work to keep them satisfied. When this happens you need to take the opportunity to solicit feedback from them and act on it.
 
You must understand that talking to a disgruntled reader who has opted out probably won’t help you save that email recipient, but it may help you prevent future subscribers from leaving your list.
 
A subscriber that you do not pay attention to, is a subscriber that you will lose; which is why you need to take  all campaign feedback you get seriously, and also try to do surveys, while they still have that person’s attention. A little remedial communication is always a lot easier than getting someone back onto your list after they’ve left.
 
 
 
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One Week Sale - Do not miss it!

Simply buy any quantity of Extra Send Credits, and put a comment in our Facebook® and/or Twitter® page, about why you like Emailbrain®, to receive 30% additional credits.*

 

You will receive 30% additional extra credits based on the amount of extra send credits that you have purchased.
 
  For example: 100,000 x 30% = 30,000 (the additional credits that will be added to your account). Use of credits are subject to Emailbrain's Terms and Conditions.
 
To take advantage of this promotion, please include your username (email) on the comment you make after you have made your purchase (in our Facebook and/or Twitter page).
 
Remember that extra credits do not expire and can be used when you need them, while your account is active. 
 
Do not wait any longer! Buy extra credits today, and enjoy the world of email marketing.

 

Only valid for paying accounts * 
 
  This offer cannot be combined with any other promotion and may be subject to change. Remember to leave a comment in our Facebook / Twitter page, stating why you like Emailbrain with your username to be legible to receive the extra credits. Once you leave your comment we will add the extra credits in your account.
 
Promotion is only valid until Friday, March 21st, 2014.
 
Facebook® is a registered trademark of Facebook, Inc. and Twitter® is a registered trademark of Twitter, Inc. 
 
Emailbrain and this promotion are in no way sponsored, endorsed or administered by, or associated with, Facebook or Twitter

 

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Interesting Email Marketing Quotes

 
 
“One of our customers recently summed it up well by telling us that for them Social Media was shinny but email was money”. Marie Moynihan
 
“When you combine dynamic imaging with real-time data you’ll see the true power of dynamic imaging. You can use Facebook likes and Twitter counters with the exact number of likes and tweets on the moment of opening the e-mail”. Ronald Dubbeldam
 
“To create, execute and automate highly dynamic campaigns across all the key interactive channels – email, mobile, social and the web”. Simon Robinson
 
“Understand why and how your audience uses technology and then start trying to align your communication efforts”. Brian Reich and Dan Solomon
 
“Either write something worth reading or do something worth writing about”. Benjamin Franklin
 
“You can’t expect to just write and have visitors come to you-that’s too passive”. Anita Campbell
 
“Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well”. Tim Frick
 
“Hyperlinks are the twenty-first-century equivalent of the name-dropper”. Chris Brogan and Julien Smith.
 
“Smartphones are reinventing the connection between companies and their customers”. Rich Miner
 
“Understand the key factors in the math behind viral marketing, and use those to figure out what it takes to get viral growth”. David Skok
 
“In this age of microblogging and two-second sound bites, almost no one has the attention span, or time, to read more than a few sentences”. Tim Frick
 
“It no longer makes economic sense to send an advertising message to the many in hope of persuading the few”. M. Lawrance Light
 
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Emailbrain has a blog

Dear Valuable Customer,
 
Keep in mind that Emailbrain has a blog, which was created just for you! In our blog, you will be able to find the latest news on email marketing and everything that is occurring in Emailbrain.
 
 
 
We will be sharing with you our thoughts, our knowledge and much more.
 
Click here right now and start this experience with us.
 
Remember that this is also your blog, so we will be waiting for your comments.
 
Have a great day!
 
The Emailbrain Team

 

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Join our Refer a Friend Program!

Sharing with your friends is fast and easy, and there's no limit to how many friends – or how many 10,000 Extra Send Credits – you can earn.
 
 
Details:
 
  .: Spread the word about Emailbrain and get rewarded at the same time!
.: For every referral you make to Emailbrain we'll give you 10,000 Extra Send Credits.
.: You, the Referrer, must have an Emailbrain account. 
.: The referral must have subscribed for a paying subscription to an Emailbrain account for your reward to become effective.
.: There is no limit to how many referrals you can submit.
 
  To see the complete information and terms and conditions of our referral program please click here.
 
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Some tips on using our new dashboard

We have added 4 new features to the dashboard,
and here they are:
   
1) News and Activities
 
 
This section will allow you to see what steps you have left to take to setup your account. In addition, it will immediately update you with any new actions you have taken. To help you navigate through your account we have also included new navigation links within the updates such as if you send an email you will be presented with a link to "view reports". Once clicked, it will then take you directly to the Reports & Statistics of that send so you can see how your campaign has done.
 
2) My Account Stats
 
 
 
Within this section you can easily keep track of your sending as it will allow you to see how many credits you have left. By adding the "My Account Stats" section we have made this information readily available for you, so you can easily check your stats and move on with other tasks.
 
   
3) Social
 
 
 
 
This Social section is completely new and we believe that you are going to think it is amazing! You now are able to post straight to your Twitter and Facebook feed directly from your Emailbrain account. You will no longer need to log into your Facebook and Twitter accounts, instead just log into Emailbrain and post to them via your Dashboard (you can even post to both at once).
 
  4) SMS
 
 
 
 
You can now also send a quick SMS (text message) from your dashboard. By having this option available you can easily send text messages without going into the "Mobile" section of your account.
 
Let us know by emailing us to This email address is being protected from spambots. You need JavaScript enabled to view it.
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Unbeatable Item of the Month of March - Paying Accounts

Upgrade your Emailbrain paying account, and we will treat you by giving you absolutely free the difference in credits between the two plans, as non-expiring credits, just like that!
 
How does it Work? 
 
Upgrade your account to a higher level Paying Account and get the difference in non-expiring credits between the two plans at no cost.
 
For example: If you have a current 5,000 monthly plan and you upgrade to a 40,000 monthly plan we will give you completely free 35,000 non-expiring credits.
 
Remember that Extra Non-Expiring Credits do not expire and can be used when you need them, while your account is active. Do not wait any longer!
 
Upgrade your account today, and continue enjoying the world of email marketing.
 
* Only valid for Paying Accounts. 
This offer cannot be combined with any other promotion and may be subject to change. If you have a monthly account, you can only upgrade to a monthly account, if you have a bi-annual account, you can only upgrade to a bi-annual account, and if you have a yearly account, you can only upgrade to a yearly account. Remember to contact the sales department by replying to this email to take advantage of this promotion. The non-expiring credits will not be added automatically in your account, you must contact us to receive them. Promotion is only valid until Monday, March 31st, 2014.
 
Click here to see our Terms and Conditions regarding payment, returns, templates and expiration of credits.
 
 
 

 

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March's Unbeatable Item of the Month - Trial Accounts


March's Unbeatable Item of the Month 
TRIAL ACCOUNTS

 

Receive 15% worth of Extra Non-Expiring Credits, once you register to any of our Reseller plans.*  
 
Receive 15% worth of Extra Non-Expiring Credits (which may be used at any time, while you are an active member) at no cost.
 
By registering to a Reseller plan, you will also receive a 10% discount (already included in final the price), in addition to the additional 15% worth of Extra Non-Expiring Credits. 
 
For example: If you register for a plan of 20,000 monthly credits (for 6 months) which equals: 120,000 credits, we will give you 18,000 Extra Non-Expiring Credits at no cost. In total you will have 148,000 credits to use. For pricing and details please click here.

To brand your Reseller program, we have different options for you to choose from:

• Footer Replacement: The footer is the banner that goes at the very bottom of every email you send through Emailbrain. For just $30 monthly or $130 every 6 months the 'powered by' footer with your own company's logo. Change the footer button designs and set the URL of the 'powered by' link. 
 
• Header Replacement: The header is the logo that is located at the top left hand side corner when you and your sub-accounts log in. For just $30 monthly or $130 every 6 months brand the header for your main Reseller account, which applies to every single one of your sub-accounts. 
 
• Mask URL: Every URL visible for your sub-accounts that show our URL (http://www.Emailbrain.com) will be replaced with your website's URL with this option. For just $30 monthly or $130 every 6 months mask our URL with yours. Your clients will login from your website. We will provide you a login to place on your website, so your clients have the ability to access your email application through your own private gateway.

* Valid for trial accounts only. 
This offer cannot be combined with any other promotion and may be subject to change. For more information contact our sales team at This email address is being protected from spambots. You need JavaScript enabled to view it. . It is required that you contact us after the purchase has been done in order to get the courtesy Non-Expiring Credits. Not valid for monthly, annual or pay as you go plans. This promotion is valid until Monday, March 31st, 2014.

Click here to see our Terms and Conditions regarding payment, returns, templates and expiration of credits.

 

 
 
 
 
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