Email Marketing Blog

Important Tips to Create a Better Newsletter

1. Design for the preview pane-The human eye normally scans an email from the left top corner to the right top corner and then down.

So, it’s a good idea to have a graphic  banner for visual impact, but it should not be  too large. That is why you  should try to get the main idea of your message as close to the upper left corner of your email, so it can be visible in the preview pane, without the reader needing to scroll down.

2.The background color- If you wish to use an image in the background of your design, just keep in mind that some email providers are not compatible with having a background, that is why we recommend not to use background images, that way your newsletter can look exactly how you want the client to see it.

3. A link could save the day- It is a wonderful idea to provide a link based on your website, because even though you may put great efforts in your newsletter, there could be visualization problems.

This will allow your clients to see the newsletter on the browser if they cannot see it in their inbox.


New Email Validation Policy disrupts the usual workflow on legitimate mailing list sends

All free email providers have begun executing a stricter email policy that potentially could result in your newsletters landing up in the spam folder or being returned to you as bounced mail.

If you're already sending through Emailbrain, you already enjoy a much higher success rate at having your emails delivered – because we ensure optimal deliverability with feedback loops and we're a member of ReturnPath.

However, if you send your emails from a personal free email address, your newsletter send will look fraudulent—even if it is not—due to the changes implemented by free email providers.

These changes will affect receiving servers that comply with DMARC policies, including Gmail, Hotmail, Yahoo, AOL and others.

Domain-based Message Authentication, Reporting and Conformance, or DMARC validation for short, is used by receiving inboxes.


Write down your goals for each specific campaign

It is really motivating to work towards a goal that you have set up. A goal should be SMART. Specific, Motivating, Attainable, Relevant and Timely.

Make sure you create a campaign that is specially designed to get people that haven’t opened their email in a while to interact. Think about including new and stimulating ‘from names’, great  subject lines, pre-headers, preview pane design and all elements to re-active that interaction-lagging subscriber

All email marketers have goals to reach. Even if the goals aren’t written down (yet). Email marketers want new subscribers to sign-up, they want to increase sales or stimulate customer loyalty. Or even measure their impact through the more simple metrics in life such as increasing email opens and click- throughs. Make sure you write down your goals and follow them through! It is a great way to measure your work!

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