Items filtered by date: June 2014 Emailbrain

Eliminate bad entries

The next thing you can do is to search for and correct simple data entry mistakes like misspelled domains (,, etc.) for example.
Having a few of these is quite normal, but if you are finding many bad domains then you may want to try and determine how those addresses got onto your list.
Do you have data capture issues? What can you do to eliminate the possibility of bad domains making it on to your database? Perhaps include reminder text on your signup form for subscribers to double check their entries, or add another email address field that gets recorded on a separate list, to cross-compare the entries when you are doing list hygiene checks.

Learn how to Maximize your Time when Emailing your Clients

Did you know you can schedule an email campaign, and send a second email to a person who previously opened it? Did you also know you can send automatic emails to people who clicked on a specific link on an email you sent before?
Email marketing should not stop you from doing other activities while your newsletters get sent out, you can schedule your campaign at an earlier time, and it will be sent out later without you having to be present.
With our schedule triggers feature, you can select the date and time your campaigns (or communications) to go out. It is ideal for a recurring monthly send, such as invoices. So for example, if you want your customers to receive their bills at 9 am on the first day of each month, Emailbrain automatically sends it for you.

Growing your Email Subscribers

The mailing list is the most important element in the success of your email marketing campaigns. If you can convert visits to your website and social pages into lasting relationships via email, the chances of retaining customers are much greater.
A permission-based list built by yourself always yields the best results, since you’re providing people with content that’s relevant and interesting to them. Here are 4 key principles and practices to help you build a responsive list of addresses:
1) Offer a sign-up form on your website and blog for your email newsletter: The very obvious and most important example of when you have someone’s interest is when he or she visits your website. So feature a newsletter sign-up form in a prominent position on every page, including text that:
•    Clearly states that this is a sign-up form for getting email;
•    Describes the benefits of being a newsletter subscriber; and
•    Indicates how often email will arrive.
2) Integrate sign-ups with other website interactions: If the ideal time to invite someone to join your list is when they’ve shown interest in your brand, it makes sense to build a sign-up opportunity into all your online processes. For example, whenever people:
•    Register for an event or webinar on your website;
•    Go through the payment process for a product or service; or
•    Enter an online competition or complete a survey.
3) Encourage sign-ups via social media: Consumers also interact with your company online outside of your website. Encourage social media contacts to sign up for your html newsletter, to provide a more effective channel for direct promotional efforts.
•    Send tweet invitations to followers to sign up to see the next publication of your newsletter;
•    Embed your email sign-up form on your Facebook page; and
•    Ensure your social media messages contain information about offers that are only sent to email subscribers. Exclusivity is a powerful incentive to join a list.
4) Work with partners: Find related businesses whose products or services are complementary to yours and ask if they’ll add your newsletter to their opt-in form. Do trade offers, adding an extra registration check-box so people can subscribe to your list and your partner’s bulk email marketing list at the same time.
Subscribe to this RSS feed


Get our Newsletter

Stay updated with the latest  Email Marketing trends

EmailBrain in Facebook EmailBrain in Twitter EmailBrain in Youtube EmailBrain in Pinterest EmailBrain in Instagram EmailBrain in Google+

EmailBrain - DMA
TRUSTe online privacy certification
EmailBrain - ESPC