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Emailbrain Items filtered by date: July 2014

Recommendations on How to Avoid Email Marketing Complaints

Spam email is any email which the recipient never asked for. However, even where people have signed up for an email, they may still use the “report spam” button if the emails they get are not what they expected, or if the recipients forget about the original opt-in.

Here a list of things you can do to prevent your emails from getting marked as SPAM:
 
  • .: Only send email marketing messages to people who explicitly requested it.
  • .: Don’t buy email addresses, as these people are not expecting email from you.
  • .: Ensure your sign-up forms and pages let subscribers make an informed and a clear choice to join a list and explain what kind of emails they can expect.
  • .: Don’t wait too long to send out your first email (no more than 2 weeks after a subscriber signs up to your list) and make sure new subscribers always get an immediate welcome message.
  • .: Don’t leave more than a few weeks between any sends thereafter.
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Subscription Form

 
The whole relationship with your customers in e-marketing begins with the subscription form. So bear in mind that you should create a subscription form easy to understand, short and clear.
 
Design: Do not put too many colors, this should simply bring your logo and the information you want to obtain. The simpler it is the more attention it will attract.
 
Be Clear: Indicate which are the required fields of information that your clients are filling out. You can put a link to your privacy policy in the form and your  new subscribers can be confident that their information will be safe and they will feel confident in giving you information.
 
Fields: Do not make a subscription format with too many fields, ask for the most important information. If you make it very long, most subscribers will not want to fill out as much information, so at the end they will prefer not to register.
 
Benefits: Before your clients register information, you can explain to them what information they will receive and how often. That way your customers are clear on what they are registering for.
 
Remember to always put yourself in the shoes of your subscribers, not only when creating your newsletters, but also when creating your subscription forms.
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Use a Template for your Newsletters

 
Many people may think that it makes sense to use a template for sending your newsletters, but believe it or not there are still people who do not use it and believe that by using a background color is sufficient. But here you will see a  few reasons why you should use a template in your email marketing campaigns.
 
1. Your customers will recognize the newsletter.
2. Your customers will know what to expect.
3. It will make your newsletter organized and professional.
4. When you are editing your newsletter every week /every other week /month, it will be much easier and faster to edit. Lastly, I advise you to have standard template to use most of the time, but also to have some alterative templates for special occasions, that way you can show a little creativity and personalization.
 
 
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Why you should go with EmailBrain when choosing an Email Marketing company!

 
EmailBrain has many of the features that marketers look for in an ESP (email service provider , in order to create a good quality e-newsletter.
 
You have to keep in mind that time is one of the most prized things for a marketer, and you want to spend it well, on activities that influence the outcome of your campaign.
 
With Email Marketing, specially EmailBrain has functions that make life easier. Here are just a few of the features that EmailBrain includes:
 
-Automated subscriber data imports and exports
-Flexible, very easy to use templates
-A/B split testing
-Opt-in requirements
-A great reporting dashboard
-E-mail click that will show you, who clicked on each link and how many people clicked on them
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Why email marketers need social sharing, whether you ‘Like’ it or not

 
 
It’s puzzling why some email marketers have a disfavorable view of social media, since combining it with the strengths of email marketing can fine tune just about any communications strategy. As these two mediums tend to attract different age groups and demographics, it hasn’t been a case of “video killed the radio star”, and on the contrary, their integration allows companies to reach a wider audience.
 
Marketers no longer have to guess what people care about as every click, tweet and comment gives us further clues. Through tapping into social data, we have the unprecedented opportunity to create bulk email newsletters and advertisements specifically based upon what people are doing and liking on Web 2.0. Social indicators can be collected and edged to help serve subscribers with relevant and personalized content, and by publishing email newsletters to your social sites you automatically channel your marketing efforts into new networks and reach more people.
 
Now, all of this might soon be hanging in the balance.
 
Facebook has been pressured recently by Germany’s head of their independent data protection center; who’s claimed that websites that use the ‘like’ button are illegally sending this data to the social giant, who in turn uses that information to create illegal profiles of its users’ web habits. Citing both German and EU privacy laws, demands are being made that websites in the state remove the ‘like’ button by the end of September 2011. 
 
It is not uncommon for online service providers to set different policies in different countries in order to comply with the differences in various national laws. But while this is, for the moment, limited to one State (Schleswig Holstein in Germany), such issues have a tendency to take on a national, and then an international scope. So marketers who are increasingly basing their strategies on Facebook’s ‘like’ button and similar clues may have some cause to be alarmed if the policy becomes widely adopted.
 
The power of ‘like’ has become universal. It’s an opiate for the masses as far as online content is concerned and there’s still nothing quite so validating than getting a good couple of virtual thumbs up on that latest share. Google has been so much in awe of the power of ‘like’ as to build in their carbon-copy ‘+1’ button, then announcing its arrival earlier this year with the digital equivalent of a 21-gun salute.
 
As marketers, the disappearance of ‘like’ would be similar to losing an eye.
 
Although the rapid expansion of social media has had everyone concerned with privacy matters, a drive to render social platforms impotent in terms of data capture is not a policy that is going to be very popular; especially, with ground-level users who thrive on social recognition.
People like ‘like’. They like to ‘like’ as much as they like to be ‘liked’.
 
And in defense of the firebrand social network; those who do not like the ‘like’ might benefit from migrating to another platform which does cater for their strict privacy concerns. It goes without saying that the same systems which we use to view and gather information on are at the same time viewing and gathering information on us – it is the great social media circle of life, and just like on email marketing programs, we have the ability to opt-out. With that said, it’s somehow doubtful that most long-time users will abandon their well-entrenched social profiles just because someone at Gucci can see whether you are keen on their new range of stiletto shoes.
 
Though Emailbrain will keep its clients posted should the laws change for our destination countries, everyone should keep using ‘like’ until such changes come into play – if at all.
 
We are also in the concluding phase of testing and integrating Google+ tools with social media log-ins and ‘+1’  buttons along with the existing social share widgets (Facebook, Twitter, LinkedIn etc.) as soon as Google has released their API.
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Email Marketing’s Most Important Characteristics

 
 
-Being Reliable
-When choosing an email marketing company, there is one thing that should always work:
-The software should always work there should be no bugs involved!
-Keep in mind that the phone should always be picked up by the Email Marketing Organization, as an example for competent and energetic support.
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