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4-Step method in your Account

 

Are you new to email marketing and don’t know what it’s all about?

Have you ever become frustrated when you log into your account and don’t know where to start?

Chances are you’re not alone.

While you don’t need any special qualifications to run a successful email marketing campaign, it does take some time to learn the ropes.

We’ve often heard of users feeling a little confused when trying out our application for the first time, since it may not always have been quite as obvious what the next step - or much more importantly: the first few crucial steps - should be.

We’ve had lots of positive feedback about the 4-Step method from new clients so far, so we’re pretty sure that all future Emailbrainers will have a much smoother start in using our tools.

One of the biggest worries that users often have when they’ve just started emailing is whether, for whatever reason, they might be seen as spammer by online security filters. After all, the volume of spam infiltrating everyone’s inboxes today is mind-blowing. It’s normal to wonder about how all those filters really tell the difference and get it right every time.

To help set your mind at ease we’ve just finished integrating our platform with a reputable email validation service, which will make sure that senders among our clientele who tend to spam get tracked right from the start so those who don’t send junk emails will be clearly identified; benefiting from speedier and more reliable sending services.

Just remember that you'll still need to activate your account by verifying your email address. (Check your inbox for the verification email sent from Emailbrain).

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Trial Accounts: Register Now and Get 20% More on Extra Credits

 

  

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Emailbrain Introduces The New Storage Space Box

Images are very effective for catching your subscriber's attention in your email newsletters and at Emailbrain we make sure you have ample space to upload new images and save older images.

We have now added a image storage space box to show you how much more space you have left to save images and files. This way you will know when it's time to spring clean your Emailbrain image library.

 

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Removing customers from your block list

How many times have you been contacted by one of your customers telling you that they unsubscribed to one of your list by mistake? I’m sure at least once if not more. Well this is no reason to panic since your Emailbrain account allows you to add them back to your list.

What do we need from you?

1. First, you must contact our customer support.

2. We need an email from your customer requesting to be added again to your list. The email most come from the email address that will be added to your mailing list.

2. With this information your customer will be deleted from the block list. Automatically the category of the email will be changed from (U) Unsubscribed to (OK) Okay.

What you need to do after you have contacted customer support?

1. Access your account and make sure you are in Advance Mode

2. Go to Mailing List

3. Click on Email addresses and select Blocklist.

4. Enter the email on the Search Blosklist option, to make sure is not longer there.

 

Don't forget that here at Emailbrain we are always here to help you out in all your email marketing needs!

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The Most Common Errors in a Mailing List

Most people want to send effective and successful email marketing campaigns, but unfortunately many people are doing everything and not take into account the great importance of mailing lists. Remember that the greatest asset you have in email marketing is the mailing list. Without a mailing list who would you send your newsletters to? For that reason you should put emphasis on your list and maintain the quality of the same.

Here are some of the most common errors business owners make with their mailing list, and you can use them to your benefit so that you do not fall in the same trap and start to treat your list with lots of love.

 The most common errors are:

1. Buying mailing lists It is understandable that when one is starting in the world of email marketing, do not have a mailing lists and the easiest solution it is to buy one. But this is a serious error because it can bring many negative consequences. You might be asking yourself what consequences, well, the people on those lists don't know you or your business. There is a high possibility that they will report you as a spammer and this will generate spam complaints about your company that will get your account blocked. There are active anti-spam groups that monitored the email marketing world. These groups can get a hold of your email due to complaints and prevent you from sending newsletters again. Finally, many of these mailing lists contain emails that are called "spam traps", which means is that these emails are used by some companies to see who sends spam emails or uses purchase list. These emails "spam traps" are emails that have never opt-in to receive marketing email messages. So if you send one of these "spam traps", it is more likely that the your email marketing company (in this case Emailbrain) will asked opt-in proof of your entire list and block your account until you can provide this information. Since these is a purchased list you will not be able to provide the opt-in proof and your account will be canceled. So the best thing to do is create your own list. It might take a little longer, but your reputation will be clean. In the world of email marketing, having a good reputation is everything. I recommend you put a subscription form on your website, your office etc..

2. Failure to provide maintenance to your list With the passage of time, the list becomes outdated. If you have the same list for a very long time and you wish to send them again, you should be aware that they probably already have forgotten about you. Therefore, they will consider you an spammer. So do not let time go by without sending to your list. Keep it up to date and if you want, send a thank you newsletter once every 6 months. That way if they do not want to continue receiving your newsletters, your readers can have the chance to unsubscribe. Another big mistake some people make is that they create the list and not use it until years later. Use your list, do not wait until you have X amounts of emails to use it. Remember, the more time passes, readers will forget you, or that these emails would no longer be valid.

 3. Do not Forget to unsubscribe your contacts

Although in their newsletters (footer) is the option to unsubscribe, some people just answer the email saying they unsubscribe. If you receive these emails, get them removed from all lists. Make sure the email is removed and also remember that we offer the option to block emails. This will prevent you to sent by mistake.

4. Not knowing where you obtained subscribers The last great mistake made is not knowing where your subscribers came from. It is important to always know how they subscribe to your list, if it was through your website, an event or even a sale etc. .. Whenever you organize the information in your database, put it where it was obtained. Thus, if in the future, this person makes a complaint about you, you will be able to show opt-in proof of when and how they signed up. Without this information, your email marketing company (Emailbrain) can block or cancel your account. Remember not having opt-in proof of your list goes against the anti-spam rules.

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Now live: Share your email newsletters on Facebook!

Remember when I told you all about how important it is to integrate your email marketing with social media?  And then, we made live our Social Share feature – a tool that allowed you to automatically publish a link to your newsletter on Twitter. 

You can now extend your email reach to include your Facebook friends and fans.

It’s simple.  Just like with the Twitter social share, you simply select which newsletter it is you want to share on Facebook, and a link to the newsletter will be posted on your wall along with a brief description of the newsletter.  It’s perfect for enticing more friends to sign up for your newsletter, or simply to share the information in your newsletter with them.

Log into your account and try it out!

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12 points to take into account

Today, I would like  to share with you 12 points that for me are very important when making email marketing campaigns, there are short but certainly very helpful if you follow them:

1. Add your website

 2. Always include the link to unsubscribe / subscribe / forward to a friend. (Emailbrain does this for you by default)

3. Be consistent in your sends.

4. Use templates

5. Use flashy subject lines

6. Use from names / emails that are recognized by recipients.

7. Personalize

8. Make promotions

9. Create interesting links

10. Use auto-responders

11. Do not use red in your text

12. Avoid being seen as spam

Have a great remaning of the week!!!

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