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Add SMS Marketing to Your Campaign for Higher Open Rates

Mobile device use is continuing to rise in popularity, and Emailbrain has the mobile marketing tools to stay ahead of the curve.

SMS marketing is a powerful and to-the-point means of marketing to an always-on consumer. In fact, according to Hubspot.com, 90% of all text messages are read within 3 minutes of receiving.

To begin, click on the ‘Mobile’ tab at the top of the dashboard and select ‘SMS/Text Messages’ from the left navigation menu.

It is easy to share content on mobile devices with your subscribers through Emailbrain’s shortcode marketing service offer. You can grow an opt-in mobile list, set up quick competitions, or send out event updates.

Have you sent bulk text messages to your clients before? Tell us your story with a comment below. Or have any fresh ideas? Comment below!

For more information on sending messages with EB mobile marketing, contact our sales team.

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View Reports to Track Your Campaign

Once you have created your newsletter and sent your message, view reports on open rates, click through rates, and share rates from your campaign.

Our reporting tools make it easy to decipher key performance indicators in your campaign, and then use these insights to improve on future sends. Get started by clicking ‘Reports’ and ‘View by Send’.

The reports dashboard shows you all the most important categories that help you gauge the success of your send. Here you can see how many of your mails were delivered, how many of them bounced, how many were opened, and how your subscribers clicked through them. You can even compare your results to your industry’s benchmarks for email marketing campaigns.

Emailbrain’s reporting tools even tell you:

  • Where in the world people open your mail
  • When they read and engage with your message
  • What operating system and browser they used

This information is perfect for further segmenting of your subscribers and building clearer demographic stats for your future marketing communications.

For step by step help on how to read your reports, check out this video from our Emailbrain help center.

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How to know if my email marketing campaign was successful

Whenever you are sending an email marketing campaign, you might wonder:  Will it successful? Will it have a good open rate? What will your clients think of promotion and / or information sent? But how can we know the answers to these questions, in order for us know if it was successful or not.

To know whether it was a successful or not, it is very simple, you should create goals in each campaign. You can for example decide that in the campaign that will be sent tomorrow, out of your 50 contacts, you need 10% of them respond to the newsletter. If you see that you achieved 10 contacts or more, you can conclude that the campaign was success because it was what you expected or in certain cases more than what it was expected.

You see, it is  very easy and not a cause for stress, just set some goals and analyze them with the reports section to see if they were  met or not. This allows you to measure your level of success and have a better basis for making adjustments.

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Viewing your newsletters on a cell phone

When you create your newsletters for email marketing campaigns, you have to consider how they will look on mobile devices. According to a survey of many, many of you so not do so. So we wanted to explain to you why you should do it. It is a simple and practical explanation and we will show it to you in the statistics. The eMarketer Daily conducted an investigation which reported that 31% of users check their emails from their mobile phones more than four times a day. 32% checked 1-3 times a day. So as you can see, there is a high percentage of people who may be receiving and seeing your bulletins on your mobile device. Email Marketing Reports also tell us the percentage of people who see the emails from your phone depending on the country: United States: 30.5% Japan: 57.1% Europe: 22.2%
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Email Etiquette not a thing of the past

Your newsletter is still an email and you should maintain your email etiquette. Keep in mind these few points for the next time you send information to your customers

 -Create a subject line that is not misleading and that is accurate with the content of the email. Do not use bogus lines and DO NOT use spam liked words like “Free” or “Hot Deal” Spam filters are gauged to pick these types of words up and your customers most likely would not open your email.

 -Send to opt-in emails ONLY. Be respectful and only send to those that have subscribed to your list and want to receive your emails.

 -Be concise, remember you are not writing a novel. Customers are less likely to read your newsletter if you send out unnecessary information. You are going to lose the interest of your email list.

 - Do not write the entire email in capital letters. Customer might get the impression you are shouting. Besides it is distracting and difficult to read.

 -Proofread, proofread, proofread, I can’t count how  many times that I have received emails with misspelled words. These mistakes for small that they seemed show no respect to your readers and send the message that you do not care enough about them, and in turn they will not care to read the information you send them.

-If you are personalizing your emails make sure you are writing the right name. If you are not sure of the spelling, take the time to find out.

 Remember just follow these simple rules and I can assure you that your readers will appreciate receiving your email marketing campaigns.

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The Most Common Errors in a Mailing List

Most people want to send effective and successful email marketing campaigns, but unfortunately many people are doing everything and not take into account the great importance of mailing lists. Remember that the greatest asset you have in email marketing is the mailing list. Without a mailing list who would you send your newsletters to? For that reason you should put emphasis on your list and maintain the quality of the same.

Here are some of the most common errors business owners make with their mailing list, and you can use them to your benefit so that you do not fall in the same trap and start to treat your list with lots of love.

 The most common errors are:

1. Buying mailing lists It is understandable that when one is starting in the world of email marketing, do not have a mailing lists and the easiest solution it is to buy one. But this is a serious error because it can bring many negative consequences. You might be asking yourself what consequences, well, the people on those lists don't know you or your business. There is a high possibility that they will report you as a spammer and this will generate spam complaints about your company that will get your account blocked. There are active anti-spam groups that monitored the email marketing world. These groups can get a hold of your email due to complaints and prevent you from sending newsletters again. Finally, many of these mailing lists contain emails that are called "spam traps", which means is that these emails are used by some companies to see who sends spam emails or uses purchase list. These emails "spam traps" are emails that have never opt-in to receive marketing email messages. So if you send one of these "spam traps", it is more likely that the your email marketing company (in this case Emailbrain) will asked opt-in proof of your entire list and block your account until you can provide this information. Since these is a purchased list you will not be able to provide the opt-in proof and your account will be canceled. So the best thing to do is create your own list. It might take a little longer, but your reputation will be clean. In the world of email marketing, having a good reputation is everything. I recommend you put a subscription form on your website, your office etc..

2. Failure to provide maintenance to your list With the passage of time, the list becomes outdated. If you have the same list for a very long time and you wish to send them again, you should be aware that they probably already have forgotten about you. Therefore, they will consider you an spammer. So do not let time go by without sending to your list. Keep it up to date and if you want, send a thank you newsletter once every 6 months. That way if they do not want to continue receiving your newsletters, your readers can have the chance to unsubscribe. Another big mistake some people make is that they create the list and not use it until years later. Use your list, do not wait until you have X amounts of emails to use it. Remember, the more time passes, readers will forget you, or that these emails would no longer be valid.

 3. Do not Forget to unsubscribe your contacts

Although in their newsletters (footer) is the option to unsubscribe, some people just answer the email saying they unsubscribe. If you receive these emails, get them removed from all lists. Make sure the email is removed and also remember that we offer the option to block emails. This will prevent you to sent by mistake.

4. Not knowing where you obtained subscribers The last great mistake made is not knowing where your subscribers came from. It is important to always know how they subscribe to your list, if it was through your website, an event or even a sale etc. .. Whenever you organize the information in your database, put it where it was obtained. Thus, if in the future, this person makes a complaint about you, you will be able to show opt-in proof of when and how they signed up. Without this information, your email marketing company (Emailbrain) can block or cancel your account. Remember not having opt-in proof of your list goes against the anti-spam rules.

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Tips for a good newsletter design

It does not really matter if you are a professional designer or not when designing your newsletter, what matters is that you understand that designing an effective email marketing campaign can be challenging. So we want to help you overcome  these challenges and help you create  your newsletter with the best techniques.

Did you create  two versions? Always remember to create two versions of your  newsletters, one in HTML and other text. Why? Because if you only send the HTML version, your subscribers that don't have the capability to receive HTML messages will not receive it or they will simply receive a newsletter with  nonsense characters.

Did you design  for the 5 largest suppliers of email? Keep in mind  that your  designs must not only look good with one email provider, it must look good on the most commonly used today. According to a study by MarketingSherpa 2010 Email Marketing Benchmark Report, 80% of users use the following 5 email providers:

emailsblog

Using our new Inbox Preview feature before you send will assure you that your clients will receive your newsletter correctly. Did you include a link to a web version? Although you have tested your newsletter with several email providers, there still the option that some of your subscribers  uses their smartphone to check their emails. This is why you must include a link to view the web version. This way, they will simply click on the link and they will see your newsletter without any problems. Did you use colors that are beneficial for you? No one can deny that the color of their newsletter has much effect on the design. Well-use colors can draw your readers attention to the most relevant information on the newsletter.  The colors should be a complement and every component of the newsletter should be tight together.  Experiment with the colors until you find the perfect combination, and at all costs avoid colors that do not attract attention.

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Differentiate Promotions with Informative Campaigns

When a company first implements email marketing strategies, the first thing that comes to their mind are email promotions. Basically, when somebody buys your product or service, you tend to put something like "tick here to be added to our mailing list".

Many companies, once they obtain permission from their clients, they will start only sending promotional emails to their clients, and they forget about the informative emails. When you send a promotion your are not really building a long term relationship (which is what email marketing is about). While promotions are geared towards making a quick sale, an Informative Newsletter is usually design to provide your clients with information, which they will value, and get attached to your company. Make sure that when you send a promotional email, your clients have opted in to receive your emails, and not only to receive your email newsletters. Because chances are they will probably feel tricked.

It is really important that you know the difference between signing up for a promotional email, or signing up for a email newsletter, in which you are expecting to receive information on the industry that you signed up for or the company. Make sure you send your clients what you wish to receive, and do not offend them by sending the promotions that they do not wish to receive.

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