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Make sure your delivery rate does not fall

Many people may have a lot of work to do in this area, but even if your rates have stayed relatively unchanged, there are still major opportunities to improve your deliverability and increase revenue.

Here is how:

Stay ahead of the deliverability curve -- The rules of deliverability are complex and always changing. The constant cat and mouse game between spammers, internet service providers and spam filtering companies ensure that there will always be new methods to sort the good senders from the bad ones.

Analyze your deliverability data -- Deliverability decisions are data driven, and it can be challenging to find out exactly why you're seeing inbox failure. Doing deeper analysis on your subscriber engagement data can yield huge results. For example, some segments of your subscribers may be more tolerant of higher frequency where others may not.

Monitor your reputation -- It sounds simple, but in most cases managing one's email marketing reputation is not that straightforward. Remember, it's the marketer's job to manage his or her own sending behavior since most deliverability issues occur from a breakdown in subscriber engagement and feedback.

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The delivery of your newsletters

The delivery of your newsletters
Some of the most common reasons why your email marketing campaigns did not arrive in your client’s inbox are:
1)    Bounces:  These are usually categorized as "hard" and "soft". A hard bounce means a permanent problem with the delivery, such as when you send an email to an address that does not exist. A soft bounce refers to a temporary problem, for example, if the recipient's inbox is full.
2) Content Filtering: The way your newsletter is written, has a major impact on spam filters. After all, we ourselves can identify a Spammer by simply reading the header of the newsletter. Every word that is in  your newsletter counts, this is why you should use verification tools to test if you newsletter is considered SPAM. By doing a spam test and making sure you pass it, your content will pass through the most popular filters. Emailbrain offers a spam test you can do before sending your newsletter out.
3) Blacklists: When a message is received from a sender rated on a blacklist (example: those that produce large amounts of spam complaints), they are automatically treated as "junk". Furthermore, whitelists are senders who have earned a reputation for making sends to clean ¨opt –in¨ lists. An incoming mail whitelisted usually enters through all the spam filters as well as testing and sends will be safe. So do not take chances and be sure to use platforms recognized as Whitelisted as Emailbrain, and ensure the success of your campaigns.
Some of the most common reasons why your email marketing campaigns did not arrive in your client’s inbox are:

1) Bounces: These are usually categorized as "hard" and "soft". A hard bounce means a permanent problem with the delivery, such as when you send an email to an address that does not exist. A soft bounce refers to a temporary problem, for example, if the recipient's inbox is full.

2) Content Filtering: The way your newsletter is written, has a major impact on spam filters. After all, we ourselves can identify a Spammer by simply reading the header of the newsletter. Every word that is in  your newsletter counts, this is why you should use verification tools to test if you newsletter is considered SPAM. By doing a spam test and making sure you pass it, your content will pass through the most popular filters. Emailbrain offers a spam test you can do before sending your newsletter out.

3) Blacklists: When a message is received from a sender rated on a blacklist (example: those that produce large amounts of spam complaints), they are automatically treated as "junk". Furthermore, whitelists are senders who have earned a reputation for making sends to clean ¨opt –in¨ lists. An incoming mail whitelisted usually enters through all the spam filters as well as testing and sends will be safe. So do not take chances and be sure to use platforms recognized as Whitelisted as Emailbrain, and ensure the success of your campaigns.

Read more...
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