Email Marketing Blog

Plan for Mobile from the Start

There’s nothing hotter for consumers than tablet devices and smart phones. That is why is so important to create mobile targeted newsletters that containing specific calls to action. Here are a few interesting mobile device statistics to kick things off:

- More than 90% of all active mobile handsets in the U.S are enabled for SMS messaging and Web browsers to access the Internet (Morgan Stanley Market Trends).

- Across all ages and phones used, 69% use SMS (text) messaging, with 1 in 4 using it specifically for commercial or marketing purposes. (ABIResearch).

-1.2 billion smart phones will enter the market over the next 5 years, about 40 percent of all handset shipments). (ABIResearch) As a business owner, you must have a strategic plan in order to be successful when creating your campaign. Mobile is a two-way medium and great campaigns will be as much about the consumer requesting information or answering a call to action, as much as the brand pushing information towards the consumer.

Five Quick Tips to Make Your Email Mobile Friendly

1. Keep subject lines simple to about 30 characters or less. 2.  Use the option to “Click to read on your mobile device” at the top of all your email marketing and newsletters. 3. The content of the newsletter should be short and whenever possible  use links  to provide more information. 4. Always hyperlink larger fonts to make it easier for readers to click on. 5. A single column layout is easier to render on a mobile device than a two column layout.

Mobile Marketing drives mass engagement, use it wisely and you will receive higher returns on your marketing efforts.


Tips for a good newsletter design

It does not really matter if you are a professional designer or not when designing your newsletter, what matters is that you understand that designing an effective email marketing campaign can be challenging. So we want to help you overcome  these challenges and help you create  your newsletter with the best techniques.

Did you create  two versions? Always remember to create two versions of your  newsletters, one in HTML and other text. Why? Because if you only send the HTML version, your subscribers that don't have the capability to receive HTML messages will not receive it or they will simply receive a newsletter with  nonsense characters.

Did you design  for the 5 largest suppliers of email? Keep in mind  that your  designs must not only look good with one email provider, it must look good on the most commonly used today. According to a study by MarketingSherpa 2010 Email Marketing Benchmark Report, 80% of users use the following 5 email providers:


Using our new Inbox Preview feature before you send will assure you that your clients will receive your newsletter correctly. Did you include a link to a web version? Although you have tested your newsletter with several email providers, there still the option that some of your subscribers  uses their smartphone to check their emails. This is why you must include a link to view the web version. This way, they will simply click on the link and they will see your newsletter without any problems. Did you use colors that are beneficial for you? No one can deny that the color of their newsletter has much effect on the design. Well-use colors can draw your readers attention to the most relevant information on the newsletter.  The colors should be a complement and every component of the newsletter should be tight together.  Experiment with the colors until you find the perfect combination, and at all costs avoid colors that do not attract attention.

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