Email Marketing Blog

Email Marketing Growth

It is said that the investment of Email Marketing at a global level has tripled in the last three yearm Since it went from 11.9 thousand millions dollars to 27.9 thousand millions dollars in 2012. (Report done by Communications Industry Forecast of Veronis Suhler Stevenson).

The excellency of Email Marketing resides on how effective it is for all kind of businesses.


6 Email Design Guidelines You Should Follow

There are two primary areas to focus on when designing emails and newsletters: structure and content and there are some very important rules to follow on both of them.

1) Structure

  • Size: Design HTML messages with a maximum width of 600 pixels so it can be viewed in the preview pane of email clients. Limit the size of an email to 150k, including images, to prevent long download times.
2) Use table for layout
  • Email clients, like Gmail and Outlook 2007, have poor support for HTML tags like float, margin and padding, so tables work best as the framework of any email.  For the best results, keep the following in mind when coding your table structure.
  • Set the width in each cell, not the table.
  • Use a container table for body background colors.
  • Avoid unnecessary whitespace in table cells
3) Use Inline CSS and general font formatting

Gmail is the principal culprit for this one.  Since Gmail strip out the CSS from the <head> and <body> of any email, all CSS must be inline. The good news is this is something you can almost completely automate.  There are some services like Premailer that will place all CSS inline with the click of a button.  If you use such a tool you can leave this step to the end of your build process so you can utilize all the benefits of CSS.

4) Top 300 pixels is above the fold

Small email preview panes on many email clients require that the most compelling content is in the top 300 pixels.

5) Don’t assume that images will be viewed.

Many email clients have image blocking on by default so:

  • Set the height and width of your images to help your message maintain its proper layout even if images are turned off.
  • Never use images for important content like headlines, links and calls-to-action.
  • Use alt text for all images and always include the width and height so blank placeholder images don't throw your design out when images are disabled.
  • Test your design in a preview pane, full screen and with images turned on and off and tweak the structure accordingly.


6) Always include a plain text version

  • It helps with delivery, enough said.  If you’re only going to send an HTML version, then at the very least, Use both HTML text and images in the message, not all images.  That way, recipients can still read the message if the images are turned off.


How often do you email your clients?

Are you emailing your subscribers’ inbox too much or not sending enough emails for their preferences?

You can let them pick the types of emails that they receive, and also you should let subscribers adjust the frequency at which you send to them. A major step in avoiding unsubscribes is in letting your email recipients tell you what frequency is right for them; which can vary from daily, to monthly, or anything in between everyone on your list will have a different frequency that's the best fit for them. You can send these emails to your inactive subscribers too, asking them to select their ideal sending frequency to re-engage and prevent an impending unsubscribe, but focus on offering customized email frequency options at the bottom of every email and also on the page to which your unsubscribe link navigates, as a final effort to keep your clients engaged in your communications.


The Subject Line of an Email: Increasing the Rate of Openings

 When we send commercial or with advertising-purpose emails, it is important to work on the issue and convince the recipient to open our email. We should not only focus on the content of our newsletter, but it is also our duty to try to pay special attention to this first greeting we do to the recipients.

 An effective subject line is a subject line that leads a reader to open the email and view its contents. This assurance must be performed in microseconds before the email falls into the trash or unwanted folder.

 Some examples of cases used correctly:

  • James, you have a discount of 15% (Custom and an offer)

  • Mary, if you buy today, shipping is free (Custom, just for today and offer free shipping)

  • Hi Jack, read about your favorite article in the newsletter (Custom, invites you to read your favorite item)

 • Sony delivers the No.1 newsletter full of offers (Invitation to read and take advantage of specials)

  And some examples of items not used correctly:

  • Bulletin No. 1 (Do not say anything)

  • Project Information (What project?)

  • WINNER HAS BEEN SELECTED (All Caps, looks like spam)

  • Offer video camera!! (Exclamation followed, it looks like spam)


Email, Social Couponing and Social Media Privacy: Adapting your communications and marketing practices to keep your private information safe

Knowledge is power and personal data is one's most valuable asset in this information age.

How then to go about protecting this vault of credit card numbers, spending habits, product/professional/recreational interests and brand preferences from the certain peril of data sniffers and eroding privacy barriers?

Emailbrain looks at recent developments in the privacy practices of major online vendors to help shed light on how the margin between information fair-game and the sacred ground of personal security is shrinking.

Recent developments in the email, social couponing and social media spheres have again punctuated the extent and impact of internet privacy issues. Social data vines and metric mining techniques for direct promotions are more or less part of all the online services that everyone makes use of today. No tweet, Facebook update, profile tidbit, transaction, tag, mobile or email message goes unlogged. All in the name of convenience, we leave a nearly unshakable trail of digital footprints with every click.

Whenever we use the Internet, the Internet is also using us - to paraphrase Voltaire. Here then is a round-up of some of the latest shifts in the information snooping landscape, and advice on how to deadbolt your most sensitive details: YAHOO!

•    Yahoo! has officially joined the ranks of prominent e-mail service providers which scan your content to deliver targeted text ads and other relevant information to online retailers. Yahoo! is urging its users to sign up to its new scanning technology service that would help block spam and eventually offer adverts. Though some say this is a blatant intrusion of privacy, Yahoo! claims that a box will appear asking for users' consent in order to look for keywords and links to further protect them from junk mail and to provide a 'faster, more social and safer experience'.

Keep your communications clean. Yahoo! is only one of many email clients taking a sniff at your personal content, so it pays to compartmentalize your marketing, e-commerce, social and other exchanges and stay true to how you profile yourself professionally on all your email and mobile transmissions.  


•    Group deals giant Groupon, too, will now start sharing data on consumer interests and habits with third-parties. Other information it shares includes contact information, relationship information, transaction information and mobile location information. The company provided extensive details on the way it collects, stores and shares data on its users recently, but these changes should invite greater inspection by privacy advocates to social and mobile couponing.

The modern commercial environment has made it true that “you are what you buy”.  Not unlike your credit record, one’s coupon history adds another layer to how your expenses can be scrutinized and should not be consigned as a meaningless source of personal profiling information. After all, looking at what someone is actively purchasing reveals a lot about who they are, what their income is and what kind of promotions they are the most susceptible to.


•    In the public eye, Google Plus lets you choose how your profile will look to others on the web, even if the days of profile privacy have been numbered. The main substance to Google’s claim to enhanced privacy come from the fact that sharing within individual Circles is isolated and gives more activity-based privacy to the user – but reveal nothing on how Google will be monitoring, logging and utilizing information gained from these interactions. Google has also been aggressive about automatically creating circles of friends, which inadvertently revealed whom you’ve been corresponding with on Gmail.

Looking at the big picture however, it’s difficult to fathom why privacy watchdogs are feasting on the new Yahoo! email scanning practices when search, communication and now social giant Google is continuously on the Federal Trade Commission’s naughty list, facing endless subpoenas, investigations and antitrust probes. And not to forget Google Buzz, which has been at the heart of a privacy fiasco just like so many of their other products in the past.

Google Plus works by allowing us to group our contacts intuitively, therefore doing the work of aggregating groups of people with similar sets of interest for them – prime data for segmented direct marketing and social coupon and/or group deals. It is the virtual equivalent of sticking a big label on the forehead of everyone you know and has the potential to elevate Google’s paid marketing prowess to the next dimension.


•    Reported today, Facebook has now banned all ads from an American developer who ran an ad on their platform imploring readers to add him to Google+. Facebook then disabled his account entirely and concluded that none of his ads would be run on their site again under any circumstances, citing the Google+ call-out as having been in gross violation of their terms of use and advertising guidelines.

Not content with making it hard for people to export their Facebook contacts to Google+, now more than ever the iconic social network will be looking to smite any and all defectors. If you are already on the Google+ network, it’s not advisable to let the one hand know what the other is doing. But this is true of all information on all digital platforms – keeping one block of information separate from another is a necessary practice. Organizing our lives into jars of data is fine, however there is some potential for one circle contaminating another, so one needs to be vigilant and not mix business with pleasure or professional with private.  

Social networking companies, social deals sites and major email clients use troves of user information to serve up personalized business offerings and advertisements, particularly through location-based services.  From the beginnings of computing, enterprise IT has ultimately been about the data. Having your information on display is not a bad thing and can be helpful as it does help email filters recognize spam and often allow the products or services that you are looking for to find you - but keeping information confined to certain online activities or certain networks can be a challenge and one should avoid working with any ESP or SAAS that does not act in your best interest to insulate your information.  

Emailbrain follows generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. Emailbrain has also been awarded TRUSTe's Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe including transparency, accountability and choice regarding the collection and use of your personal information.

Furthermore, our segmentation tools allow you to subdivide your data per interest, age group, gender and so on. We maintain a very transparent use of data collection: Send out a mobile campaign poll or let readers subscribe to the newsletter of their interest right from the start. We also have automated emails (trigger-mail) that allow one to send more segmented info based on clicks in a newsletter.


Email Etiquette not a thing of the past

Your newsletter is still an email and you should maintain your email etiquette. Keep in mind these few points for the next time you send information to your customers

 -Create a subject line that is not misleading and that is accurate with the content of the email. Do not use bogus lines and DO NOT use spam liked words like “Free” or “Hot Deal” Spam filters are gauged to pick these types of words up and your customers most likely would not open your email.

 -Send to opt-in emails ONLY. Be respectful and only send to those that have subscribed to your list and want to receive your emails.

 -Be concise, remember you are not writing a novel. Customers are less likely to read your newsletter if you send out unnecessary information. You are going to lose the interest of your email list.

 - Do not write the entire email in capital letters. Customer might get the impression you are shouting. Besides it is distracting and difficult to read.

 -Proofread, proofread, proofread, I can’t count how  many times that I have received emails with misspelled words. These mistakes for small that they seemed show no respect to your readers and send the message that you do not care enough about them, and in turn they will not care to read the information you send them.

-If you are personalizing your emails make sure you are writing the right name. If you are not sure of the spelling, take the time to find out.

 Remember just follow these simple rules and I can assure you that your readers will appreciate receiving your email marketing campaigns.


Hotmail has made a change in its interface

They’re making it possible to integrate different email addresses into your Hotmail account, without changing your email addresses. Basically, this means that you can register and validate your existing email address from any email client (like Gmail, Yahoo! Mail, etc.) and read and use it within the Hotmail interface. Kind of like Microsoft Outlook, only web-hosted.

You’ll be able to use all Hotmail features (and they’ve rolled out plenty of new ones recently). If you want to find out how to do, read their instructions here

 The reason why hotmail is making this changes according to Dick Craddock, Group Program Manager at Hotmail, is because they understand that most of us already have an email address and that users don’t always want to inconvenience themselves by changing their existing address. “You already have at least one email address and you probably don’t need another.

You may also use your existing address for things other than just email, such as signing in to online shopping sites, which makes changing even more challenging. Also, you might have an address that you really like, but a similar name might not be available on another email service. So we looked for a way to make it easier for people to give Hotmail a trial run.” Apparently it will take a few days for this feature to be available internationally.


Email Marketing Tips during Christmas time

Dear Blog Readers,

Emailbrain wants to wish you a very happy Halloween.

Please enjoy our Pumpkin Brain, if you have not seen it before :)


We advise you to follow the next 5 steps:

 Step#1 – Analyze your last years’ campaign

First of all, take a look at your last Christmas, and ask yourself the following questions.

What was your plan last Christmas? Did your plan work? Did the subject line impact your open rate? How did clients react to the quantity of emails you sent during Christmas time?

Watch your client’s behavior and you’re your competitors

What did they do, that you should have done? Collect analysis from your team on what products sold the most, which did not, which ones gave the best profit.

Get a conclusion, based on all previously mentioned, what approach should you take this year? What should you advertise with more emphasis? What type of offers would you like to make?

 Step#2 Notification Emails

Do not lose any opportunity during Christmas time, make sure to add promotions to invoices or notification emails, anything could be a sale for you.

 Step#3 Segment your list

Make sure to send emails to recipients who truly want to receive the content you are sending them, because in Christmas time is the time of the year when recipients receive more emails, and if its not in their interest, they will not even look at your email.

 Step#4 Do not forget your social network-

Make sure that your promotions and email campaigns can be exposed in all your Social Network, that way the amount of leads can increase!

Step#5 Send an email to wish all your clients a happy holidays.

 Do not include any offer or promotion; simply make your client feel important.

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