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Recommendations on Email Marketing

EmailBrain helps you promote your business and /or services, as well as allowing you to reach out to your audience through email marketing and social networking. So, in order for you to reach out to your subscribers and so we can work together, we recommend a few points that you should take into account:

1. Get to know your subscribers and know what they expect from you. 2 . Be one step ahead of the competition. 3 . Keep your lists clean. 4. Write newsletters easy to understand without much unnecessary information.

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Four Highlights in your Email Marketing Campaigns

  1. Use bold subject titles.
  2. Make newsletters simple and easy to understand, the more difficult they are the less people are going to read them.
  3. Take the time to know your audience. If you do not know your audience, it will be difficult to connect with them via email.
  4. Emphasize the important email messages. Make sure you bold, underline and color the important information.
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Email Marketing Opt-in (Authorized)

Here we give you  some tips to take them into account to maintain your opt-in email marketing (authorized), and that way your information is not considered spam.- Offer your clients additional value to their customers by giving them something in return for giving you permission to send.- Make sure that you actually received permission from your clients, and not just that they have purchased from you and given you their email, without them knowing that you are going to send them information.- From your marketing team, establish a person to monitor and ensure that your databases are authorized and verified.- In all your newsletters, always give your recipient an opportunity to respond. This way you can create a better communication with them.
Here we give you some tips to take them into account to maintain your opt-in email marketing (authorized), and that way your information is not considered spam.
- Offer your clients additional value to their customers by giving them something in return for giving you permission to send.
- Make sure that you actually received permission from your clients, and not just that they have purchased from you and given you their email, without them knowing that you are going to send them information.
- From your marketing team, establish a person to monitor and ensure that your databases are authorized and verified.
- In all your newsletters, always give your recipient an opportunity to respond. This way you can create a better communication with them.
Here we give you  some tips to take them into account to maintain your opt-in email marketing (authorized), and that way your information is not considered spam.- Offer your clients additional value to their customers by giving them something in return for giving you permission to send.- Make sure that you actually received permission from your clients, and not just that they have purchased from you and given you their email, without them knowing that you are going to send them information.- From your marketing team, establish a person to monitor and ensure that your databases are authorized and verified.- In all your newsletters, always give your recipient an opportunity to respond. This way you can create a better communication with them.

Here we give you some tips to take them into account to maintain your opt-in email marketing (authorized), and that way your information is not considered spam.

  • Offer your clients additional value to their customers by giving them something in return for giving you permission to send.
  • Make sure that you actually received permission from your clients, and not just that they have purchased from you and given you their email, without them knowing that you are going to send them information.
  • From your marketing team, establish a person to monitor and ensure that your databases are authorized and verified.
  • In all your newsletters, always give your recipient an opportunity to respond. This way you can create a better communication with them.

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5 Things to Avoid in Your First Email Campaign

You’ve done your research, compiled a list of subscribers, and are ready to start your business’s first email marketing campaign. This campaign can have ramifications for every subsequent marketing campaign you send over email, so it’s important that you avoid making the kinds of mistakes that will frustrate your customers, get your emails blocked, or give your domain labeled a spammer.

As a first time email marketer, some of these things may not come naturally, so be sure to make your first email campaign a successful one with these tips.

1. Not Having a Plan

In order to make sure that your campaigns are effective, in line with your overall online marketing strategy, and (most importantly) not labeled as spam, you need to have a plan in place. This plan needs to define a number of factors that will guide your campaign, such as:

  • Demographics. Who is your audience? What do they want?
  • Intent. What is the goal of the campaign?
  • Content. What is your tone?
  • Schedule. What is the best time and frequency for your emails?
Without a plan, you risk alienating your customers and wasting money on a campaign that doesn’t generate conversions.

2. Not Having Permission

Just because customers left their email in your store’s register book or on their loyalty card sign-up sheet doesn’t mean you have permission to send them marketing emails. Sending unsolicited emails is a fast and effective way to getting your domain labeled a spammer.

  • If you’re collecting emails yourself through your social media profiles or website, use a double opt-in method to ensure you have permission to send emails to your subscribers.
  • A double opt-in asks customers to enter their email address in an online form. Once done, the customer receives a confirmation link in their email, which they must click in order for their address to be added to your list.
3. Forgetting to Test First

In your haste to send out your first email blast, don’t forget to test the email first. Errors and mistakes can turn a good campaign into a failure. Check for:

  • Consistent, legible appearance in a variety of browsers, email clients, and devices (desktop and mobile).
  • Proper display of images and alt text.
  • Working links – especially your unsubscribe button (which should be prominent).
  • Likelihood of hitting the spam folder. Look online for free spam checkers to complete this step.
4. Writing Amateur Content

Writing content for email marketing is a very specific process. You want to write interesting, engaging content that will entice customers to click through the email. However, you also want to avoid springing red flags that will send your email straight to the trash.

  • Using words typically found in junk mail – free, sale, low-cost, $$$, excessive exclamation points – can ping the spam filters.  You need to write content that doesn't incorporate those words or style, even if it means more work on your end. It doesn't matter how persuasive the word "free" would be with your subscribers if they never actually see the email.
5. Lacking Tracking

You want your campaigns to become more effective over time, and that means you need to track each campaign and build on the results. The analytics from your first campaign can be extremely helpful when you start your next campaign – they’ll identify your mistakes, help you redefine your message, and change your subscriber list (possibly in a drastic way). Metrics you should track include:

  • Open rate
  • Click-through rate
  • Conversion rate
  • Bounce rate
According to Target Marketing’s Sixth Annual Media Usage Forecast, email marketing had the second highest rate of new customer acquisition (25%). Your email campaigns can help you find new customers and increase the lifetime value of current customers – so long as you avoid these mistakes.

Bio: Megan Webb-Morgan is a business blogger for B2B lead generation specialists, Resource Nation. Follow them on Facebook and Google+.

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Tips on how to Use Email Marketing to Increase Sales

·        Be clear
As quickly as you can, be sure to invoke what you’re offering and why it is of any use or benefit to the consumer. Whether it’s a cellphone offer or a holiday package, be concise, clearly communicating to clients on their level. Do not use jargon terms. Use points they can relate to. Also be clear about subsequent phases, directing them towards a call-to-action and cultivating them to the action the process.
·        Be clear with your design layout
Your message design should be as flawless as your email content. Avoid disorderly designs or a layout that counters your message as opposed to complimenting it. Allow the design to be as simple and direct to see as the content is, especially links and buttons. Make sure the design lets the customer follow a call to action and inspires them to act.
·        Stop being sophisticated
Forget sending info-driven emails that are cluttered; they don’t appeal to audiences. Clients need to have a bond with you and not addressed as a superior being. So write from one human being to another.
·        Have a specific message in every email
Make a point of having one specific message that you would want the audience to take seriously. Whether it’s directing them to a page site and making use of a new feature or to purchase a product on sale. Simply ensure you have something in EVERY single email because you are subconsciously training your readers to take action when you bring it to their attention!
·        Write about everything relatable!
Many business owners compose unbearably mind-numbing and dull emails that are nothing more than exhausted appeals for people to buy their products or make use of their services. Comprise all varieties of subjective material about lifestyles and anything else that is relatable, including current happenings, trends and applicable material to you and the industry you are in.
·        Be practical in your sales conversion
Be sure that your transition from email campaign to your  website is as continuous as it can be. Any resistance allows a consumer to have a cause to stop the process you have laid out. Have a constant dialogue, message, design and use of pictures from start to finish. Create a landing page clearly related to the email as possible so that there are no breaks between links from the call-to-action in the email to the landing page.
Be clear

As quickly as you can, be sure to invoke what you’re offering and why it is of any use or benefit to the consumer. Whether it’s a cellphone offer or a holiday package, be concise, clearly communicating to clients on their level. Do not use jargon terms. Use points they can relate to. Also be clear about subsequent phases, directing them towards a call-to-action and cultivating them to the action the process.

Be clear with your design layout

Your message design should be as flawless as your email content. Avoid disorderly designs or a layout that counters your message as opposed to complimenting it. Allow the design to be as simple and direct to see as the content is, especially links and buttons. Make sure the design lets the customer follow a call to action and inspires them to act.

Stop being sophisticated

Forget sending info-driven emails that are cluttered; they don’t appeal to audiences. Clients need to have a bond with you and not addressed as a superior being. So write from one human being to another.

Have a specific message in every email

Make a point of having one specific message that you would want the audience to take seriously. Whether it’s directing them to a page site and making use of a new feature or to purchase a product on sale. Simply ensure you have something in EVERY single email because you are subconsciously training your readers to take action when you bring it to their attention!

Write about everything relatable!

Many business owners compose unbearably mind-numbing and dull emails that are nothing more than exhausted appeals for people to buy their products or make use of their services. Comprise all varieties of subjective material about lifestyles and anything else that is relatable, including current happenings, trends and applicable material to you and the industry you are in.

Be practical in your sales conversion

Be sure that your transition from the email campaign to your  website is as continuous as it can be. Any resistance allows a consumer to have a cause to stop the process you have laid out. Have a constant dialogue, message, design and use of pictures from start to finish. Create a landing page clearly related to the email as possible, so that there are no breaks between links from the call-to-action in the email to the landing page.

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Important Definitions realated to Email Marketing

Click through Rate (CTR) CTR is an indicator of response to a given email message. It is measured by the percentage of recipients that click on a link enclosed in the email. To determine the click through rate, you divide the number of responses by the number of emails opened and multiply the result by 100 to express it as a percentage.

Confirmed Opt In (or Double Opt In) This formula of obtaining permission to send email messages and/or campaigns requires that the subscriber confirms his subscription by clicking on a confirmation link or by replying to a confirmation email, before you include them in your opt in list. See also: Double Opt in.

Database A database is an organized collection of information stored in a computer, which can be accessed and consulted in different ways. In terms of email marketing, your database is the software where you store your records, forms and lists. There are numerous forms of databases, including MS Excel, Outlook, Outlook Express, Netscape, Oracle, and Sybase.

Double Opt In "Double opt in" or "Confirmed opt in" is a means of additional security that consists in requiring that email accounts are first opened and later verified by means of a validation message via email that only the person who has access to the account can respond to. Double opt in is regarded as the gold standard for secure email marketing. (See also: Confirmed Opt in)

Email Campaign When you build an email and send it to your recipients using EmailBrain this is defined as an email campaign. Your campaign may be a newsletter or may consist of offers. Some marketers may define a campaign as a series of email messages using a common theme, but in the EmailBrain system, any email sent is classified as a campaign.

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The Importance of Email Marketing in your Organization

Email marketing is a very important tool and it is a must in some cases. According to information given by Forrester Research, 86% of companies see email marketing as a very important tool for their marketing plans, and as the primary way to do marketing for their company .

According Eloqua, the marketing departments use email marketing to create brand, generate more sales and create new contacts. Similarly, other research done by Eloqua as well, tells us that 95% of people who use email marketing have seen their sales increase.

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Interesting Email Marketing Quotes

One of our customers recently summed it up well by telling us that for them Social Media was shinny but email was money”. Marie Moynihan

“When you combine dynamic imaging with real-time data you’ll see the true power of dynamic imaging. You can use Facebook likes and Twitter counters with the exact number of likes and tweets on the moment of opening the e-mail”. Ronald Dubbeldam

“To create, execute and automate highly dynamic campaigns across all the key interactive channels – email, mobile, social and the web”. Simon Robinson

“Understand why and how your audience uses technology and then start trying to align your communication efforts”. Brian Reich and Dan Solomon

“Either write something worth reading or do something worth writing about”. Benjamin Franklin

“You can’t expect to just write and have visitors come to you-that’s too passive”. Anita Campbell

“Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well”. Tim Frick

“Hyperlinks are the twenty-first-century equivalent of the name-dropper”. Chris Brogan and Julien Smith.

“Smartphones are reinventing the connection between companies and their customers”. Rich Miner

“Understand the key factors in the math behind viral marketing, and use those to figure out what it takes to get viral growth”. David Skok

“In this age of microblogging and two-second sound bites, almost no one has the attention span, or time, to read more than a few sentences”. Tim Frick

“It no longer makes economic sense to send an advertising message to the many in hope of persuading the few”. M. Lawrance Light

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A Brief List of Recommendations for Email Marketing

Email Marketing is all about making your readers have confidence in you and know who you are. We say they need to know who you are because many readers who see emails that are not from a known sender, delete them or mark them as spam. So make sure you send your contacts a way to opt-in and do not buy databases.

When creating a newsletter, remember to use a good subject line because it is the first thing readers see. We encourage you to make it clear and attractive, so you can make sure that they open it.

Also, we recommend you to not clutter the inbox of your readers with many newsletters, it may cause them annoyance and soon enough they will unsubscribe or mark your email as spam. Also, avoid sending more than one email, or maximum two emails with a week.

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