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Email Marketing terms can look similar, but pay close attention!

Email Delivery is one of the most important topics in Email marketing, and it is calculated by taking the total number of emails that you have sent and then deducting the ones that bounced or were rejected. In other words, this is the number of emails that actually appeared in your subscribers’ inboxes compared to the number that you’ve sent.

Email Deliverability refers to the ability of any given email to be delivered properly. It’s about ensuring bulk messages are delivered to the inbox and aren’t blocked or rerouted by spam filters. Neglecting email deliverability is a surefire way to worsen the any campaign issues you might already be having, because these messages could equally end up in the inbox, in someone’s junk folder, or be blocked by spam filters. People often mistake the terms such as email deliverability and email delivery, using them interchangeably, when in fact they are two are extremely different. This tends to cause some confusion when people analyze emailing reports, which means some users may not even be figuring their success rates correctly.

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Email Marketing’s Most Important Characteristics

-Being Reliable

-When choosing an email marketing company, there is one thing that should always work:

-The software should always work there should be no bugs involved!

-Keep in mind that the phone should always be picked up by the Email Marketing Organization, as an example for competent and energetic support.

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Why you should go with EmailBrain when choosing an Email Marketing company!

EmailBrain has many of the features that marketers look for in an ESP (email service provider , in order to create a good quality e-newsletter.

You have to keep in mind that time is one of the most prized things for a marketer, and you want to spend it well, on activities that influence the outcome of your campaign.

With Email Marketing, specially EmailBrain has functions that make life easier. Here are just a few of the features that EmailBrain includes:

-Automated subscriber data imports and exports

-Flexible, very easy to use templates

-A/B split testing

-Opt-in requirements

-A great reporting dashboard

-E-mail click that will show you, who clicked on each link and how many people clicked on them

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Why email marketers need social sharing, whether you ‘Like’ it or not

It’s puzzling why some email marketers have a disfavorable view of social media, since combining it with the strengths of email marketing can fine tune just about any communications strategy. As these two mediums tend to attract different age groups and demographics, it hasn’t been a case of “video killed the radio star”, and on the contrary, their integration allows companies to reach a wider audience.

Marketers no longer have to guess what people care about as every click, tweet and comment gives us further clues. Through tapping into social data, we have the unprecedented opportunity to create bulk email newsletters and advertisements specifically based upon what people are doing and liking on Web 2.0. Social indicators can be collected and edged to help serve subscribers with relevant and personalized content, and by publishing email newsletters to your social sites you automatically channel your marketing efforts into new networks and reach more people.

Now, all of this might soon be hanging in the balance.

Facebook has been pressured recently by Germany’s head of their independent data protection center; who’s claimed that websites that use the ‘like’ button are illegally sending this data to the social giant, who in turn uses that information to create illegal profiles of its users’ web habits. Citing both German and EU privacy laws, demands are being made that websites in the state remove the ‘like’ button by the end of September 2011.  

It is not uncommon for online service providers to set different policies in different countries in order to comply with the differences in various national laws. But while this is, for the moment, limited to one State (Schleswig Holstein in Germany), such issues have a tendency to take on a national, and then an international scope. So marketers who are increasingly basing their strategies on Facebook’s ‘like’ button and similar clues may have some cause to be alarmed if the policy becomes widely adopted.

The power of ‘like’ has become universal. It’s an opiate for the masses as far as online content is concerned and there’s still nothing quite so validating than getting a good couple of virtual thumbs up on that latest share. Google has been so much in awe of the power of ‘like’ as to build in their carbon-copy ‘+1’ button, then announcing its arrival earlier this year with the digital equivalent of a 21-gun salute. As marketers, the disappearance of ‘like’ would be similar to losing an eye.

Although the rapid expansion of social media has had everyone concerned with privacy matters, a drive to render social platforms impotent in terms of data capture is not a policy that is going to be very popular; especially, with ground-level users who thrive on social recognition.

People like ‘like’. They like to ‘like’ as much as they like to be ‘liked’.

And in defense of the firebrand social network; those who do not like the ‘like’ might benefit from migrating to another platform which does cater for their strict privacy concerns. It goes without saying that the same systems which we use to view and gather information on are at the same time viewing and gathering information on us – it is the great social media circle of life, and just like on email marketing programs, we have the ability to opt-out. With that said, it’s somehow doubtful that most long-time users will abandon their well-entrenched social profiles just because someone at Gucci can see whether you are keen on their new range of stiletto shoes.

Though Emailbrain will keep its clients posted should the laws change for our destination countries, everyone should keep using ‘like’ until such changes come into play - if at all.

We are also in the concluding phase of testing and integrating Google+ tools with social media log-ins and ‘+1’  buttons along with the existing social share widgets (Facebook, Twitter, LinkedIn etc.) as soon as Google has released their API.

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Landing Pages and Email Marketing

A landing page is a website where users land after they have clicked on a link in a newsletter, a promotion, communication, or a banner on a web page. Often these landing pages are an extension of email marketing campaigns and are designed specifically to generate interest and persuade the user to make a decision or perform an action.

Email Marketing is one of the best ways to get your message out there, but complementing it with other tactics like social networks and landing pages can generate a greater public attraction. For this reason, landing pages and social networks are part of email marketing, because doing a mixture of the three you can have a successful campaign.

There are three steps you need to know about the cycle of consumer purchases. Once you know these three steps can make a perfect blend of email marketing and landing pages.

1. Acquisition: Attracting visitors to your site.

2. Conversion: Let your visitors become active customers.

3. Retention: Ensure that your customers return.

Email Marketing is an effective channel to deliver our messages to a target audience; this is where you put into operation the first step. After having your email marketing newsletter design you must have an effective strategy for your visitors or contacts to become your customers, this would ensure the conversion. In the retention phase, keep them abreast of promotions or new products/services. Try to know what every customer likes and send them those offers in specific, so they will want to return.

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More Advice on Email Marketing

• Subscription Form: Do not saturate by asking a lot of information

Fields used in the format should be required fields for your company, basic information that you think is important. Never saturate by asking too much data because your clients are going to get bored and will end up not registering.

• Do not send only image newsletters

Do not think that the more beautiful the design of a newsletter is, the more efficient it will be. Remember that some subscribers read everything from their smartphone that uses text, so always try to balance it out and use a percentage of images and another in text.

• Do not use email providers to send email campaigns.

Email providers like Hotmail, Outlook, Thunderbird, LotusNotes, Gmail etc., are not programs made to send email marketing campaigns. So that’s why he recommended a program designed for email marketing sends. Using a program to send email marketing makes it easy to manage your mailing lists, newsletters and ensure their arrival, as well as campaign statistics. EmailBrain is your best choice!

• Important: The subject

As we have said many times the subject line is the most important part when sending an email marketing campaign. If you put a flashy subject, your open rate will be higher because it is giving its readers a reason to open your email.

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How to know if my email marketing campaign was successful

Whenever you are sending an email marketing campaign, you might wonder:  Will it successful? Will it have a good open rate? What will your clients think of promotion and / or information sent? But how can we know the answers to these questions, in order for us know if it was successful or not.

To know whether it was a successful or not, it is very simple, you should create goals in each campaign. You can for example decide that in the campaign that will be sent tomorrow, out of your 50 contacts, you need 10% of them respond to the newsletter. If you see that you achieved 10 contacts or more, you can conclude that the campaign was success because it was what you expected or in certain cases more than what it was expected.

You see, it is  very easy and not a cause for stress, just set some goals and analyze them with the reports section to see if they were  met or not. This allows you to measure your level of success and have a better basis for making adjustments.

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Email marketing generates sales opportunities

  • When we launch an email marketing campaign aimed to sell a product or service, we want the recipients to click buy now naturally and almost automatically.
A newsletter that is designed to create sales, must meet at least three basic requirements:

1. The Design:

If the design is confusing, the click will not occur easily. The image or product description must be clear and precise, making an invitation to click buy.

2. The Content:

You have to evaluate what your clients want or seek and offer them the product they want. Offers or promotions with 3 or 4 previously selected products can generate more results than a newsletter with more than 10 products.

3. The offer:

From the first moment, you must be very clear of what the offer price is, if there is discount or not, the before price, the now price, and the time of duration. The reduced price is an incentive and an outstanding fast and easy way to convince to click on buy.

Sales can only be achieved after the click that occurs from your newsletter, so do not forget to apply these 3 simple guidelines to increase your sales!

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