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Open Rate vs Click through Rate

To calculate the open rate we use a measurement called “known” opens.  A known open is when:
1 - The subscriber enables the images in your email to display either in the preview pane or in a full view of the email
2 - The recipient clicks a link in the email.
So for bragging rights, a high open rate makes you look good. But to get the best out of your campaigns, you want action or engagement not just an open.  That’s where the click-through rate comes in.  If you achieve a high click through rate, you are more likely to create engagement through product sales, event updates and coupon redemption.
To calculate the open rate we use a measurement called “known” opens.  A known open is when:

1. The subscriber enables the images in your email to display either in the preview pane or in a full view of the email

2. The recipient clicks a link in the email.

So for bragging rights, a high open rate makes you look good. But to get the best out of your campaigns, you want action or engagement not just an open.  That’s where the click-through rate comes in.  If you achieve a high click through rate, you are more likely to create engagement through product sales, event updates and coupon redemption.

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5 quick tips for avoiding SPAM

1) Do not submit your email address to websites or companies that you’re unfamiliar with and / or have no reason to trust 2) Avoid publicly advertising your address on any websites and forums where you do not have complete control of your own privacy 3) Always read the fine print and privacy policy when signing up for anything 4) Create separate addresses for core communications and disposable ones for general use 5) Mark unwanted mail as spam 6) Unsubscribe
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Unbeatable Item of the Month - July

A great way to save $130 dollars!
 
With the custom footer you can gain brand recognition every time you send one of your newsletters, and brand the 'powered by' footer with your own company's logo. This will create company awareness among existing and new clients. 
 
This option allows you to modify the footer button designs and set the URL of the 'powered by' link.
 
How to upgrade your account: Simply press register now in your trial account and follow the steps…
 
 
* For Trial Accounts Only
 
This offer cannot be combined with any other promotion and may be subject to change. For more information, contact our sales team at This email address is being protected from spambots. You need JavaScript enabled to view it. .
 
Trial accounts must buy a paying (monthly/semestral) account in order to receive the courtesy six (6) months personalized footer. After the six (6) months, you will be charged the regular price of $130.00 dollars for the next 6 months, or you can change your personalized footer subscription to a monthly subscription of $30 dollars before the charge is made. Pay as you go accounts are not elegible for this promotion. The personalized footer will not be added automatically when you upgrade to a paying account, so in order to take advantage of this promotion please contact This email address is being protected from spambots. You need JavaScript enabled to view it. or your customer representative once you have upgraded your plan. 
 
This promotion is valid until Wednesday, July 31th, 2013.
 
 
 
 

 

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How to attach files to Emailbrain newsletters

If you’re trying to find a way to attach files to your Emailbrain newsletters, look no further! This article is dedicated to how you can do exactly that.

Step 1: Upload your file to Digioh

Step 2: Select a file from your computer

You can upload any type of file (.Zip, videos, mp3′s, Excel Spreadsheets, Powerpoint, and PDFs) up to 2 GB (so we can handle your largest documents or video files).
If you want to know about our other security options you can learn more about them here:
List Grower Security
Membership Security
Expiration Options
Download Tracking
For this tutorial we will select the default “No Security” option.
You can upload any type of file (.Zip, videos, mp3′s, Excel Spreadsheets, Powerpoint, and PDFs) up to 2 GB (so we can handle your largest documents or video files).

If you want to know about our other security options you can learn more about them here:

  • List Grower Security
  • Membership Security
  • Expiration Options
  • Download Tracking
For this tutorial we will select the default “No Security” option.

Step 3: Click the send file button

Step 4: Copy your download link

Step 5: Login to GraphicMail and highlight a word or sentence in your newsletter.

Step 6: From the left panel, click “Links”, then “Hyperlink”.

Step 7: Paste in your Digioh link, and click ok.

That’s it, you’re done!

We also added in a few extra luxury features including, file tracking, security, and custom branding.  Digioh is constantly growing and improving, so we’re always flattered to hear any suggestions or improvements you may have.

If you don’t already have a Digioh account, click above to create one.

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Now you can increase your storage space for an extra cost

Untitled Document
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How to do Top of the Line Email Marketing

Make sure you build a legitimate list of contacts, permission provides a foundation for delivering value, because the people on your address list are interested in the emails you send, so what you really want is the biggest possible list of individuals who have asked to hear about what you offer, and not just a lot of random email addresses. Also, choose a great ESP such as Emailbrain for your needs: An ESP (Email Service Provider) hosts email marketing software online, which is specifically optimized to do the heavy-lifting for bulk newsletter sending. Before you start emailing, it’s vital that you choose the best choose the best ESP for your business.

Do not forget that it is also important to target your data and that sending irrelevant or generic emails can be risky, as these may provoke recipients to ignore your messages or mark them as spam. Since subscribers have individual likes, as your list grows it becomes important to identify groups that share similar interests and use segmentation (the practice of clustering addresses) to improve your results, by sending appealing content targeted to their specific wants.

Also, it is important to design your newsletters With Mobile in Mind, with email inboxes more crowded than ever, at least half of the battle is in finding ways to stand out from the masses with the quality of your design. Make sure to add a clear unsubscribe link, spam complaints can have a disastrous effect on your sender reputation. Unfortunately, even when people have explicitly signed up for an email they may still use the "report spam" button. Some readers even use the report spam button instead of going through the proper unsubscribe process, since both tactics have the same outcome for them. Always write an appealing subject line and increase your open rate. By writing a subject line is a very important element of your communications strategy that you shouldn’t leave until deadlines are looming. These first few characters are the doorstep to your emailing success; since it’s all you have to entice readers to open your message. Since a subject line should distill the essence of an email, consider writing it first, as this will help keep your content from straying off topic.

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4-Step method in your Account

 

Are you new to email marketing and don’t know what it’s all about?

Have you ever become frustrated when you log into your account and don’t know where to start?

Chances are you’re not alone.

While you don’t need any special qualifications to run a successful email marketing campaign, it does take some time to learn the ropes.

We’ve often heard of users feeling a little confused when trying out our application for the first time, since it may not always have been quite as obvious what the next step - or much more importantly: the first few crucial steps - should be.

We’ve had lots of positive feedback about the 4-Step method from new clients so far, so we’re pretty sure that all future Emailbrainers will have a much smoother start in using our tools.

One of the biggest worries that users often have when they’ve just started emailing is whether, for whatever reason, they might be seen as spammer by online security filters. After all, the volume of spam infiltrating everyone’s inboxes today is mind-blowing. It’s normal to wonder about how all those filters really tell the difference and get it right every time.

To help set your mind at ease we’ve just finished integrating our platform with a reputable email validation service, which will make sure that senders among our clientele who tend to spam get tracked right from the start so those who don’t send junk emails will be clearly identified; benefiting from speedier and more reliable sending services.

Just remember that you'll still need to activate your account by verifying your email address. (Check your inbox for the verification email sent from Emailbrain).

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