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Extend your email marketing reach - with more social share options!

We promised you more social share options, didn't we? They’re finally here!

 We’ve extended our social share tool to enable you to share your newsletters, not only on Facebook and Twitter, but also on Google, My Space, Yahoo and LinkedIn!

Not sure what social share is?  Don’t worry, I sometimes struggle to keep up with all our new features myself. Social share is a tool that enables you to share your newsletters with your friends and followers on all the social networks I just mentioned.  Basically, you’re able to publish your newsletter to your social network profile on Facebook, Twitter, etc.  It will show up as a brief description of your newsletter along with a link to the full newsletter. 

 The handy thing is that you can now do it all from within your Emailbrain account, without having to log in and post updates on all your social accounts (and you probably have quite a few) manually.  We also have an URL shortener, that will automatically shorten the link to your newsletter for you.  It looks more appealing that way and it’s especially useful on Twitter where you’re limited to 140 characters.

 We realize how important it is in today’s marketing environment to integrate and automate your various marketing channels.  It’s the only way to stop on top of it all – email, social, mobile…  So we’re trying to make it a little easier. 

Please note: We recently announced that we were temporarily suspending the Twitter social share option due to technical difficulties.  Twitter social share is once again available along with the launch of these new social share options.

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New social networking icons in the Emailbrain Footer

We are already in October! Three more months and this year is over!  We are also in the month of the witches, Halloween Month! So it is a month to feel like a kid again and have a great time!!!

Again, thinking of you we have included a new feature to your footer. Now we are offering social networking icons such as Facebook, Twitter, Google, MySpace, De.licio.us, Digg and you can include them in your footer. When you send your newsletter, subscribers can simply click on the icon of your social network and can share your newsletter with all their friends. When they click on the desired network, they will be taken to the homepage of the network and will have to put their username and the URL of the newsletter will automatically be included in the status of the individual.

So now you know, keep on creating well-designed newsletters, with good information and continue to innovate, because it is more likely that if you include this option in your footer, I can assure you that more than one of your subscribers will share your newsletter on their network. What a great way to advertise their products and their customers will also recommend them to their acquaintances.

You might be wondering how can I set it up in my footer? It is very easy, here I explain how:

In your Emailbrain account, go to Settings & Options> Header / Footer.

 image1   There, you will see two options basic or advanced configuration settings. If you are in basic, please select Advanced and click save. If you are in Advanced you are where you need to be.

 Then scroll down to where it says settings email footer and press where the + is.

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    There you will see several options, select the box that says " Add social media links on all emails" and size it the way that you want the icons to be seen.

Then scroll down and click Save Changes and ready, and icons will be in your footer.

 image3   Finally, you can see how many of your subscribers have shared your newsletter on social networks. Just go to reports and statistics, select by send, the newsletter, and there you will see where it says social share, you can click there and get the information. How wonderful it is, isn’t it?

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Now live: Share your email newsletters on Facebook!

Remember when I told you all about how important it is to integrate your email marketing with social media?  And then, we made live our Social Share feature – a tool that allowed you to automatically publish a link to your newsletter on Twitter. 

You can now extend your email reach to include your Facebook friends and fans.

It’s simple.  Just like with the Twitter social share, you simply select which newsletter it is you want to share on Facebook, and a link to the newsletter will be posted on your wall along with a brief description of the newsletter.  It’s perfect for enticing more friends to sign up for your newsletter, or simply to share the information in your newsletter with them.

Log into your account and try it out!

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Maintaining Privacy on your Facebook Account

We all agree that facebook is a great tool for marketing purposes, and also to stay connected with friends and relatives that are far away. But, we must keep in mind that providing too much information can get us an identity, we must be aware of this and take the necessary measures to avoid such big problem.

Whether your business has a Facebook account or you have a personal Facebook Account, here are some very important tips to avoid personal theft, which could complicate your business as well as your personal life.

 The first thing you must keep in mind is to avoid showing your contacts that are business related. Have you ever thought of the possibility of a competitor of yours or someone that would like to harm you, contact your business colleagues in order to damage you? They could send a very bad message about you and ruin your reputation. Well that is something we don’t usually think of, but can certainly occur.

 On a personal level, you should avoid exposing information in your facebook account such as your home address, your birth date, you high school graduation, your college graduation, your pets’ name, the city you were born it, your mother’s maiden name (Those are all the answers to security questions that should to be exposed to the public)

Also, the plans that you have on a certain date such as traveling, going out of your house, or being part of any specific group that identifies you, can be really harmful. They can all lead to people trying to pretend they are you at the time of trying to steal something from you, or simply say that they are you, when they are really not.

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What makes Email Marketing so effective.

Email Marketing, not only is the most inexpensive way of Marketing but also it has many advantages when compared to traditional marketing.  Traditional marketing such as direct mail is declining because of its high costs in printing, and delivering, as well as with newspapers, magazines, and flyers. A website is never as direct as an email marketing message, since the website has information written on it but the email can be more specific as to what the client is looking for. When a company advertises through radio or even television, their message is being exposed to anyone, without previous segmenting of who really wants to see/read or receive the message.

Social Media such as Facebook, Twitter, MySpace, and even blogs can unite us with our customers, but it is only interesting to people who are in sync with events that are coming up very soon. The ROI on Email Marketing is very high compared with other sources of Marketing. Another advantage of Email Marketing is that is that you can send the email whenever you want to, and as soon as your recipient checks their invoice, they will receive the message that you are sending them. Another aspect that favors email marketing is the ability to segment what each group of your clients wants to receive or is interested in.  A great way of Marketing now a days: Email Marketing.

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