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Place a Background Image in Your Newsletter

Sometimes we would like to use background images to give that extra touch to our newsletters. But while testing only looks good on some email providers,o n the rest we see distorted code or it just does not look good.
To solve this problem in your HTML code you must add on the label or <table> <td> that was used for the background, you should add "background", which will add the background image and also to prevent the code from damaging , you should use the cSS property "background" within the attribute style that will be put inside <td>, <table> applies even to put it in the general fund of the file, in the body tag.
For Example
<td style=”background:url(http://www.dominio.com/fondo.jpg) top center repeat #f9fdfa;” background=” http://www.dominio.com/fondo.jpg” bgcolor=”#f9fdfa” valign=”top” width=”105“>
Sometimes we would like to use background images to give that extra touch to our newsletters. But while testing only looks good on some email providers, on the rest we see a distorted code or it just does not look good.

To solve this problem in your HTML code you must add on the label <table> or <td> that was used for the background, you should add "background", which will add the background image and also to prevent the code from damaging , you should use the CSS property "background" within the attribute style that will be put inside <td>, <table> applies even to put it in the general fund of the file, in the body tag.

For Example

<td style=”background:url(http://www.domain.com/background.jpg) top center repeat #f9fdfa;” background=” http://www.domain.com/background.jpg” bgcolor=”#f9fdfa” valign=”top” width=”105“>

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Tips for a good newsletter design

It does not really matter if you are a professional designer or not when designing your newsletter, what matters is that you understand that designing an effective email marketing campaign can be challenging. So we want to help you overcome  these challenges and help you create  your newsletter with the best techniques.

Did you create  two versions? Always remember to create two versions of your  newsletters, one in HTML and other text. Why? Because if you only send the HTML version, your subscribers that don't have the capability to receive HTML messages will not receive it or they will simply receive a newsletter with  nonsense characters.

Did you design  for the 5 largest suppliers of email? Keep in mind  that your  designs must not only look good with one email provider, it must look good on the most commonly used today. According to a study by MarketingSherpa 2010 Email Marketing Benchmark Report, 80% of users use the following 5 email providers:

emailsblog

Using our new Inbox Preview feature before you send will assure you that your clients will receive your newsletter correctly. Did you include a link to a web version? Although you have tested your newsletter with several email providers, there still the option that some of your subscribers  uses their smartphone to check their emails. This is why you must include a link to view the web version. This way, they will simply click on the link and they will see your newsletter without any problems. Did you use colors that are beneficial for you? No one can deny that the color of their newsletter has much effect on the design. Well-use colors can draw your readers attention to the most relevant information on the newsletter.  The colors should be a complement and every component of the newsletter should be tight together.  Experiment with the colors until you find the perfect combination, and at all costs avoid colors that do not attract attention.

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Outlook 2010 will originate errors when receiving emails that contain HTML code like Outlook 2007.

The whole problem with Outlook and HTML code not being compatible started in 2007. Then, it has been hard to create a newsletter, since most HTML newsletters generate bugs in Outlook 2007. And, this is a huge problem, because nowadays most business people use outlook as their work email.

 Even though there has been many criticism involved with outlook 2007, because of the problem mentioned above, they announced they will be using the same engine.

 So, my advice to you is that you always use our test feature, before sending out your Email Marketing Campaign, that is the only way you will make sure that there is not a problem with your newsletter, when being received by Microsoft Outlook.

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Why are your emails not appearing in some of your clients inbox? (CMigrator copy 1)

The first thing you need to do is focus on having the right subject line. Putting symbols or capital letter to your subject line might take it directly to the spam folder.

Also, it is really important to always create a text version along with the HTML version. Always try to make the text version as similar as possible to the HTML version. spam filters compare both versions, and if they are different they tend to place it in the spam section.

The main reason why email providers will block your emails is because:

Spam filters rate your email as a potential spam email. In other words, they gather characteristics such as words on the content of , size and color of the font, if the message is all spam or not and then depending on such factors, they make the decision of fixing it or not.

The key to your emails reaching the inbox is:

List hygiene: Make sure people have opted in directly to you, to receive your newsletters, and not  to a third party. This will avoid your emails being flagged as spam, and your server will be clean, so when you send out your emails it will reach the inbox.

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