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Put some thought into how much you want to discount and for how long your promotion will run. Keep in mind that shorter and more frequent offers work better during the holiday season. For instance: 1 day sale, 3 days only, and weekend only offers worked wonders. You can also try scheduling promotions to be send during the evening hours or on the weekends that people are at home and more likely to see their emails. You can even share your promotions on social sites and offer additional discounts when they are shared.
Here are some promo ideas
- Offer multiple discounts according to amount purchase. - Create specials for a select amount of hours. - Feature gifts by price point like under $10, under $25 for shoppers with a limited budget. - Send an offer to customers who recently made a purchase.
It’s pretty easy to take a standard promotion, put a creative spin on it and come up with something fun and unique that can surprise your customers.