Email Marketing Blog

What Does My Newsletter Look Like in Different Inboxes?

You can use Emailbrain’s Inbox Preview tool before sending your message to see how your newsletter will look in popular email providers, such as Outlook, Gmail, AOL, and more.

Just click ‘Inbox Preview’ under ‘Advanced Sending Options’:

Advice: Ensuring your messages are readable by any and all of your subscribers helps to improve your click through rate.

For more detailed overview, check out our video tutorials in the help center.


Make your newsletters reach your Client’s Inbox

• Every time you send a newsletter, make sure the sender address is known, and that it is recognized by your recipients.

• A simple template in HTML is much more appealing than a template overloaded with images and graphics. It is important that the newsletters are made easy to read, without making it overwhelming and hard for your recipients to understand.

• Keep the text of the newsletter under 500 words, always trying to be brief and specific.

• End your writing with a call to action, it is better to have only one for each email sent and make sure that it is very well thought out, remember that the call is the main trigger to increase your conversion rates.


Four Quick Tips on How to Avoid Receiving Spam in your Inbox

1. Avoid publishing your email address on any web page and forums where they have complete control over your privacy.

2. Always mark an unwanted email as spam.

Email services like Hotmail or Gmail create a filter to automatically detect all emails that are spam and then they file a complaint to the network which sent the email. If there are many complaints generated by a sender, your email service will block it completely.

3. Do not enter your email address on websites, and companies that you are unfamiliar with or have a reason to distrust.

You do not give your phone number or home address to a stranger, the same rationale applies to email addresses.

4. Unsubscribe from emails you do not want to receive. Please keep in mind that a good email marketing company will ensure that its subscribers have options to unsubscribe from all headers and footers in the press.


Why are your emails not appearing in some of your clients inbox? (CMigrator copy 1)

The first thing you need to do is focus on having the right subject line. Putting symbols or capital letter to your subject line might take it directly to the spam folder.

Also, it is really important to always create a text version along with the HTML version. Always try to make the text version as similar as possible to the HTML version. spam filters compare both versions, and if they are different they tend to place it in the spam section.

The main reason why email providers will block your emails is because:

Spam filters rate your email as a potential spam email. In other words, they gather characteristics such as words on the content of , size and color of the font, if the message is all spam or not and then depending on such factors, they make the decision of fixing it or not.

The key to your emails reaching the inbox is:

List hygiene: Make sure people have opted in directly to you, to receive your newsletters, and not  to a third party. This will avoid your emails being flagged as spam, and your server will be clean, so when you send out your emails it will reach the inbox.

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