Email Marketing Blog

Add a Mobile Site to Your Campaign for Higher Conversion Rates

Mobile device use continues to increase around the globe while also becoming more flexible as a marketing communication channel. Emailbrain gives you valuable mobile marketing tools, such as our mobile mini site.

Open the ‘SMS/Mobile’ tab in the Emailbrain account dashboard, and select ‘Create Site’ to begin your mini mobile adventure:

For step by step help with setting up your mobile site, see our help center video tutorials.

Tip: Provide an automatically shortened link to your mobile site in your text message campaign, and watch your open rates soar. Your subscribers will find a beautifully designed site with content and images optimized for mobile displays.

Tip: Take our mobile marketing for a spin with the offering of an instant redeem coupon. All you have to do is send out the link and customers can access the coupon right on their mobile device. Instant redeem, no mess, no fuss—and no paper wasted means happy trees!

What do you use your mini mobile site for? An event, your business profile, a sales catalogue? Comment below.


Add SMS Marketing to Your Campaign for Higher Open Rates

Mobile device use is continuing to rise in popularity, and Emailbrain has the mobile marketing tools to stay ahead of the curve.

SMS marketing is a powerful and to-the-point means of marketing to an always-on consumer. In fact, according to, 90% of all text messages are read within 3 minutes of receiving.

To begin, click on the ‘Mobile’ tab at the top of the dashboard and select ‘SMS/Text Messages’ from the left navigation menu.

It is easy to share content on mobile devices with your subscribers through Emailbrain’s shortcode marketing service offer. You can grow an opt-in mobile list, set up quick competitions, or send out event updates.

Have you sent bulk text messages to your clients before? Tell us your story with a comment below. Or have any fresh ideas? Comment below!

For more information on sending messages with EB mobile marketing, contact our sales team.


Plan for Mobile from the Start

There’s nothing hotter for consumers than tablet devices and smart phones. That is why is so important to create mobile targeted newsletters that containing specific calls to action. Here are a few interesting mobile device statistics to kick things off:

- More than 90% of all active mobile handsets in the U.S are enabled for SMS messaging and Web browsers to access the Internet (Morgan Stanley Market Trends).

- Across all ages and phones used, 69% use SMS (text) messaging, with 1 in 4 using it specifically for commercial or marketing purposes. (ABIResearch).

-1.2 billion smart phones will enter the market over the next 5 years, about 40 percent of all handset shipments). (ABIResearch) As a business owner, you must have a strategic plan in order to be successful when creating your campaign. Mobile is a two-way medium and great campaigns will be as much about the consumer requesting information or answering a call to action, as much as the brand pushing information towards the consumer.

Five Quick Tips to Make Your Email Mobile Friendly

1. Keep subject lines simple to about 30 characters or less. 2.  Use the option to “Click to read on your mobile device” at the top of all your email marketing and newsletters. 3. The content of the newsletter should be short and whenever possible  use links  to provide more information. 4. Always hyperlink larger fonts to make it easier for readers to click on. 5. A single column layout is easier to render on a mobile device than a two column layout.

Mobile Marketing drives mass engagement, use it wisely and you will receive higher returns on your marketing efforts.

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