Email Marketing is the most popular Marketing Channel, and here is why: • During the second half of 2010 the DMA also found that email was the most popular online marketing tool amongst US and Canadian marketers.
• Email makes more revenue than any other direct marketing channel. The DMA (Direct Marketing Association) determined that email marketing generated $42.08 for every dollar spent on it during 2010.
• Research by Merkle indicates that 74% of online adults prefer email for commercial communication.
• The Society of Digital Agencies conducted a 2011 Digital Marketing Outlook Survey. According to the results, 70% of marketers planned on investing in email marketing.
• According to the Radicati Group, a technical market research company (Email Statistics Report 2010 – 2014), there are over 2.9 billion active email accounts internationally – this figure is predicted to reach over 3.8 billion by 2014.