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Email Marketing –The most popular Marketing Channel

Email Marketing is the most popular Marketing Channel, and here is why: •    During the second half of 2010 the DMA also found that email was the most popular online marketing tool amongst US and Canadian marketers.

•    Email makes more revenue than any other direct marketing channel. The DMA (Direct Marketing Association) determined that email marketing generated $42.08 for every dollar spent on it during 2010.

•    Research by Merkle indicates that 74% of online adults prefer email for commercial communication.

•    The Society of Digital Agencies conducted a 2011 Digital Marketing Outlook Survey.  According to the results, 70% of marketers planned on investing in email marketing.

•    According to the Radicati Group, a technical market research company (Email Statistics Report 2010 – 2014), there are over 2.9 billion active email accounts internationally – this figure is predicted to reach over 3.8 billion by 2014.

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