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Successful Campaigners Always Test First

If you would like to double check how your newsletter will send, send a quick test email before launching the rest of your campaign.

After creating a newsletter, click on ‘Sending’ in the left navigation menu, and click ‘Send a test.’ Follow the on-screen instructions to send your free test.

Tip: take advantage of Emailbrain’s Inbox Preview tool to see how the newsletter will look in popular email providers, such as Outlook, Gmail, AOL, and more. Just click ‘Inbox Preview’ under Advanced mail features.

While we’re on the subject of testing, be sure to check out our A/B spilt testing feature. This is a great way to optimize your email marketing efforts and gather valuable insight into your customers preferences.

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Send Valuable Information

Always send information that in the interest of your customers; if you have multiple segments in your company, try to send each of your customers what they are interested in. We recommended that you segment your lists, this way it’s easier for you when you are about to send out your newsletters.
If important information is promised, grant them important information, otherwise they will begin to unsubscribe from your newsletters. If your customers see that the information is really valuable it is more likely that they will forward it to their friends and this off course is perfect for you, because your customers are promoting you and getting new subscribers to your newsletters.
Always send information that is in the interest of your customers; if you have multiple segments in your company, try to send each of your customers what they are interested in. We recommended that you segment your lists, this way it’s easier for you when you are about to send out your newsletters.

If important information is promised, grant them important information, otherwise they will begin to unsubscribe from your newsletters. If your customers see that the information is really valuable it is more likely that they will forward it to their friends and this off course is perfect for you, because your customers are promoting you and getting new subscribers to your newsletters.

Read more...
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