Email Marketing Blog

Measure Results

In Email Marketing, it is extremely important to measure the results of your campaigns in order to know if what you are doing is correct or if you should change your strategy. You should ask yourself when you are reviewing reports and statistics the following:

• What kind of newsletters are my clients opening more? Informational / promotional • At what time do they get opened more? • What geographic location is more responsive to my content? • Are they clicking more on a specific topic? • How many emails were opened? • Were there any forwards?

After analyzing these questions and answering them you can see if you are doing it right or if you should make any changes to your email marketing plan. You can do this with each of your sends or select certain sends and analyze them thoroughly. The important thing is that your email marketing goals are being met and you do the necessary to make this happen.


Why you should never use a return address that says NOREPLY@ / norespond@

Now and days it is not recommended to use email  addresses that begin with noreply@ or  norespond@ to send your newsletters since they do not leave a  good impression on your readers. Remember that the ones receiving your emails are your customers or prospect clients, and you should give them the option to reply back to you. Using those type of email addresses sends the wrong message to your readers, they might perceive it as you do not care about their comments or suggestions.


Reasons why using  This email address is being protected from spambots. You need JavaScript enabled to view it. / NORESPOND@ are a not a good idea:

• Your emails may be considered spam

• When someone replies to your emails, it is more likely to add you to the list of safe contacts, since customers will always receive your newsletters in your inbox. you should always try to encourage responses.

• You can missed suggestions and comments from subscribers, that can help you improve your efforts / marketing techniques.

• Using these directions has been shown to reduce the percentage of openings, lowers the un-subscribes as well as the  percentages of complaints.

• Emails today, and smartphones show much more than the name of the sender, such as the email. So I wonder, would you open an email that was sent by norespond@

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