Last night I was cleaning my inbox from all those unwanted emails, that I'm sure we all received, and realize that not many marketers take the time to thank their clients for their business. We as marketers are so focus on selling that we forget that besides giving out discounts what really gets a person to buy is the level of service a company provides.
So from now on we recommend that you should include in your marketing mix, campaigns that develop customer loyalty. Loyalty campaigns will separate your emails from the bunch and will transcend the level of support that you currently offer to your customers, to your promotions. Always consider your audiences when creating the campaign because knowing who your clients are, it’s what separates you from those who give meaningless thanks. It shows that your company actually cares.
With that tough in mind, don't forget to thank your customers this holiday season for being your loyal customers and subscribers. Remember marketing campaigns are all about building long term relationships with your customers.