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Go Social With Integrated Social Share Publishing

According to Nielsen.com, around 46% of people rely on social media before deciding to buy anything. In today’s email marketing world, it is more important than ever to integrate your campaigns with social media sharing to maximize the reach of your message. Emailbrain gives you a complete social media tool kit for getting your message to go viral on social networks.

To begin, click ‘Social Share’ in the left navigation menu under ‘Social Share’ option:

  • From here, you can enjoy the following features:
  • Tweet instantly from your Emailbrain dashboard or send a quick Facebook status update
  • Add social media share and Facebook LIKE buttons to your emails
  • Get new subscribers via a form that makes it easy for people to sign up with their Facebook, Twitter and other social accounts

Tip: Just like your email campaigns, tracking and analyzing data is critical for ongoing success. Our social reports tool gives you deductive, accurate feedback through social metrics.

Do you have a Facebook page for our business? How does that work for you. Leave your comment below.

For more info on our social share tools, check out this tutorial video or head over to the help center for more information.

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Email Marketing Tips during Christmas time

Dear Blog Readers,

Emailbrain wants to wish you a very happy Halloween.

Please enjoy our Pumpkin Brain, if you have not seen it before :)

pumpkin

We advise you to follow the next 5 steps:

 Step#1 – Analyze your last years’ campaign

First of all, take a look at your last Christmas, and ask yourself the following questions.

What was your plan last Christmas? Did your plan work? Did the subject line impact your open rate? How did clients react to the quantity of emails you sent during Christmas time?

Watch your client’s behavior and you’re your competitors

What did they do, that you should have done? Collect analysis from your team on what products sold the most, which did not, which ones gave the best profit.

Get a conclusion, based on all previously mentioned, what approach should you take this year? What should you advertise with more emphasis? What type of offers would you like to make?

 Step#2 Notification Emails

Do not lose any opportunity during Christmas time, make sure to add promotions to invoices or notification emails, anything could be a sale for you.

 Step#3 Segment your list

Make sure to send emails to recipients who truly want to receive the content you are sending them, because in Christmas time is the time of the year when recipients receive more emails, and if its not in their interest, they will not even look at your email.

 Step#4 Do not forget your social network-

Make sure that your promotions and email campaigns can be exposed in all your Social Network, that way the amount of leads can increase!

Step#5 Send an email to wish all your clients a happy holidays.

 Do not include any offer or promotion; simply make your client feel important.

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Extend your email marketing reach - with more social share options!

We promised you more social share options, didn't we? They’re finally here!

 We’ve extended our social share tool to enable you to share your newsletters, not only on Facebook and Twitter, but also on Google, My Space, Yahoo and LinkedIn!

Not sure what social share is?  Don’t worry, I sometimes struggle to keep up with all our new features myself. Social share is a tool that enables you to share your newsletters with your friends and followers on all the social networks I just mentioned.  Basically, you’re able to publish your newsletter to your social network profile on Facebook, Twitter, etc.  It will show up as a brief description of your newsletter along with a link to the full newsletter. 

 The handy thing is that you can now do it all from within your Emailbrain account, without having to log in and post updates on all your social accounts (and you probably have quite a few) manually.  We also have an URL shortener, that will automatically shorten the link to your newsletter for you.  It looks more appealing that way and it’s especially useful on Twitter where you’re limited to 140 characters.

 We realize how important it is in today’s marketing environment to integrate and automate your various marketing channels.  It’s the only way to stop on top of it all – email, social, mobile…  So we’re trying to make it a little easier. 

Please note: We recently announced that we were temporarily suspending the Twitter social share option due to technical difficulties.  Twitter social share is once again available along with the launch of these new social share options.

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