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Make a good first impression by sending a welcome newsletter

Welcome emails allow you to connect immediately with your new subscribers and thus prove that you are a reputable company and that they are important to you. So I want to give you two tips on how to make a good impression in your welcome newsletter.

1. Insert:

• Make sure you include a welcome message in the subject line of the email.

• The reply email address must include your name or company name.

• It is recommended to add in the beginning of your newsletters a header that allows subscribers to add you  to the list of safe contacts in their emails. For example:

To ensure delivery of these emails in your inbox, add the email This email address is being protected from spambots. You need JavaScript enabled to view it. your address book.

•Write a small paragraph (no more than 3 -4 lines) welcoming them to your newsletter. 

2. Get information about your interests:

Create links that lead to various pages on your website in order to track the interests of your new subscribers. You can see who clicked on your links and then analyze which customers prefer certain things that you offer. So you can begin to target the interests of your customers by creating more customize campaigns. Doing this reduces the likelihood that your subscribers get bored with your newsletters, and always receive the information they want.

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