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Send Valuable Information

Always send information that in the interest of your customers; if you have multiple segments in your company, try to send each of your customers what they are interested in. We recommended that you segment your lists, this way it’s easier for you when you are about to send out your newsletters.
If important information is promised, grant them important information, otherwise they will begin to unsubscribe from your newsletters. If your customers see that the information is really valuable it is more likely that they will forward it to their friends and this off course is perfect for you, because your customers are promoting you and getting new subscribers to your newsletters.
Always send information that is in the interest of your customers; if you have multiple segments in your company, try to send each of your customers what they are interested in. We recommended that you segment your lists, this way it’s easier for you when you are about to send out your newsletters.

If important information is promised, grant them important information, otherwise they will begin to unsubscribe from your newsletters. If your customers see that the information is really valuable it is more likely that they will forward it to their friends and this off course is perfect for you, because your customers are promoting you and getting new subscribers to your newsletters.

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Using an Opt-In Subscription Form

Having subscribers opt in is to making email marketing campaigns a success, and using your subscription form can get these contacts' opt-in.
Make sure that you use the formatting features that EmailBrain's subscription offers. Also be sure to post it on your website where it is very visible.
Not only put it on your  website, also you can add it to your Facebook page, blog etc.. so fans can register easily
Encourage your customers to register on your list by giving something back. May be entering sweepstakes prize, or by letting them know that they will receive benefits like discounts and / or promotions.
Use an appropriate amount of fields in your subscription form. Making it with an extensive number of fields, will make your customers leave.
Make sure you have a privacy policy on your website. This way you can assure your customers that their information will not be given to third parties.
Having subscribers opt-in to your list is making  sure your email marketing campaigns are a success, and using your subscription form can get new contacts' to opt-in.
  • Make sure that you use the formatting features that EmailBrain's subscription form offers. Also be sure to post it on your website where it is very visible.
  • Not only put it on your  website, you can also add it to your Facebook page, blog etc.. so fans can register easily.
  • Encourage your customers to register to your list by giving something back. For example, that if they subscribe they will be entering to win sweepstakes prize, or by letting them know that they will receive benefits like discounts and/or promotions.
  • Use an appropriate amount of fields in your subscription form. Making it with an extensive number of fields, will make your customers leave and not fill out the form.
  • Make sure you have a privacy policy on your website. This way you can assure your customers that their information will not be given to third parties.
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Send a survey to your subscribers

When you're planning your email marketing campaigns, always put yourself in the shoes of your readers. So the best thing to do is send your subscribers a survey and so you can learn more about their tastes, what they expect from your newsletters and your company.

I recommend you send 3 surveys a year so you can compare if their tastes have changed, if new subscribers are more demanding or not. But be careful not to fill them with questions, make simple and easy questions to answer and if they are in better multiple-choice. Today, everyone lives in the rush, so if they see something very long, they are not going to respond.

To send a survey from our system simply follow these steps:

To create a survey form using your subscription format, you must first create a database.

To do this, go to “Database Set Up", "Create Dataset", grant the database a name and click save. In the following 25 fields simply type the questions you want in your survey.

Save the changes and when finished click "Subscription Form " then "Set Up Form. "

In the field section select "Enable form fields” Then check each field you want to be seen in the survey when finished, click on "save."

To insert the survey in your HTML web page click on "Insert Form" just copy and paste the code into your page.

If you want to send it as a newsletter, create a new one or use an existing one. In the editor click on the icon to insert form and save your changes when finished.

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Make a good first impression by sending a welcome newsletter

Welcome emails allow you to connect immediately with your new subscribers and thus prove that you are a reputable company and that they are important to you. So I want to give you two tips on how to make a good impression in your welcome newsletter.

1. Insert:

• Make sure you include a welcome message in the subject line of the email.

• The reply email address must include your name or company name.

• It is recommended to add in the beginning of your newsletters a header that allows subscribers to add you  to the list of safe contacts in their emails. For example:

To ensure delivery of these emails in your inbox, add the email This email address is being protected from spambots. You need JavaScript enabled to view it. your address book.

•Write a small paragraph (no more than 3 -4 lines) welcoming them to your newsletter. 

2. Get information about your interests:

Create links that lead to various pages on your website in order to track the interests of your new subscribers. You can see who clicked on your links and then analyze which customers prefer certain things that you offer. So you can begin to target the interests of your customers by creating more customize campaigns. Doing this reduces the likelihood that your subscribers get bored with your newsletters, and always receive the information they want.

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The Most Common Errors in a Mailing List

Most people want to send effective and successful email marketing campaigns, but unfortunately many people are doing everything and not take into account the great importance of mailing lists. Remember that the greatest asset you have in email marketing is the mailing list. Without a mailing list who would you send your newsletters to? For that reason you should put emphasis on your list and maintain the quality of the same.

Here are some of the most common errors business owners make with their mailing list, and you can use them to your benefit so that you do not fall in the same trap and start to treat your list with lots of love.

 The most common errors are:

1. Buying mailing lists It is understandable that when one is starting in the world of email marketing, do not have a mailing lists and the easiest solution it is to buy one. But this is a serious error because it can bring many negative consequences. You might be asking yourself what consequences, well, the people on those lists don't know you or your business. There is a high possibility that they will report you as a spammer and this will generate spam complaints about your company that will get your account blocked. There are active anti-spam groups that monitored the email marketing world. These groups can get a hold of your email due to complaints and prevent you from sending newsletters again. Finally, many of these mailing lists contain emails that are called "spam traps", which means is that these emails are used by some companies to see who sends spam emails or uses purchase list. These emails "spam traps" are emails that have never opt-in to receive marketing email messages. So if you send one of these "spam traps", it is more likely that the your email marketing company (in this case Emailbrain) will asked opt-in proof of your entire list and block your account until you can provide this information. Since these is a purchased list you will not be able to provide the opt-in proof and your account will be canceled. So the best thing to do is create your own list. It might take a little longer, but your reputation will be clean. In the world of email marketing, having a good reputation is everything. I recommend you put a subscription form on your website, your office etc..

2. Failure to provide maintenance to your list With the passage of time, the list becomes outdated. If you have the same list for a very long time and you wish to send them again, you should be aware that they probably already have forgotten about you. Therefore, they will consider you an spammer. So do not let time go by without sending to your list. Keep it up to date and if you want, send a thank you newsletter once every 6 months. That way if they do not want to continue receiving your newsletters, your readers can have the chance to unsubscribe. Another big mistake some people make is that they create the list and not use it until years later. Use your list, do not wait until you have X amounts of emails to use it. Remember, the more time passes, readers will forget you, or that these emails would no longer be valid.

 3. Do not Forget to unsubscribe your contacts

Although in their newsletters (footer) is the option to unsubscribe, some people just answer the email saying they unsubscribe. If you receive these emails, get them removed from all lists. Make sure the email is removed and also remember that we offer the option to block emails. This will prevent you to sent by mistake.

4. Not knowing where you obtained subscribers The last great mistake made is not knowing where your subscribers came from. It is important to always know how they subscribe to your list, if it was through your website, an event or even a sale etc. .. Whenever you organize the information in your database, put it where it was obtained. Thus, if in the future, this person makes a complaint about you, you will be able to show opt-in proof of when and how they signed up. Without this information, your email marketing company (Emailbrain) can block or cancel your account. Remember not having opt-in proof of your list goes against the anti-spam rules.

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Grow your mailing list through social networks

Now days social networks allow you to grow your mailing list.  Subscribers have become more susceptible to the information they want to receive in their inbox.  For those two reasons you must take advantage of the tools provide it by social networks; to show readers how good your  newsletters are and encourage them to subscribe to receive them.

So it is best that aside from the subscription form you have on your website, you should also include it in your Facebook page.  For example, you may have some users that visit your  Facebook page and would never enter your web page, so if you have your subscription form available in your fan page your customers will be able to subscribe to receive your newsletters. So putting the format of the subscription form in your Facebook page will not only help you grow your list but it will also keep your list  ICANN compliance  since all emails will be opt in.

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Tips for a good newsletter design

It does not really matter if you are a professional designer or not when designing your newsletter, what matters is that you understand that designing an effective email marketing campaign can be challenging. So we want to help you overcome  these challenges and help you create  your newsletter with the best techniques.

Did you create  two versions? Always remember to create two versions of your  newsletters, one in HTML and other text. Why? Because if you only send the HTML version, your subscribers that don't have the capability to receive HTML messages will not receive it or they will simply receive a newsletter with  nonsense characters.

Did you design  for the 5 largest suppliers of email? Keep in mind  that your  designs must not only look good with one email provider, it must look good on the most commonly used today. According to a study by MarketingSherpa 2010 Email Marketing Benchmark Report, 80% of users use the following 5 email providers:

emailsblog

Using our new Inbox Preview feature before you send will assure you that your clients will receive your newsletter correctly. Did you include a link to a web version? Although you have tested your newsletter with several email providers, there still the option that some of your subscribers  uses their smartphone to check their emails. This is why you must include a link to view the web version. This way, they will simply click on the link and they will see your newsletter without any problems. Did you use colors that are beneficial for you? No one can deny that the color of their newsletter has much effect on the design. Well-use colors can draw your readers attention to the most relevant information on the newsletter.  The colors should be a complement and every component of the newsletter should be tight together.  Experiment with the colors until you find the perfect combination, and at all costs avoid colors that do not attract attention.

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