Email Marketing Blog

Segment Your Lists for Targeted Messages

One of email marketing’s most valuable tools is segmentation: with lists segmented by subscriber characteristics like age, gender, past purchase behavior and even location, you can create and send content that relates directly to those you’re looking to get in connect with.

To get started, click on ‘Segmentation’ at the bottom of the left-hand list column on the ‘Manage Contacts’ dashboard page.

Emailbrain helps you collect information to segment your lists through your web subscription form, data appending via Rapleaf, and OneSaas integrations, allowing you to integrate your CRM applications with your Emailbrain data.

Tip: Not opening an email says as much about you as opening it and once you now who and where your emails weren’t opened you can try a different approach. Make sure to keep track of non-active subscribers and remove them from your list when appropriate.

For more information on list segmentation, check out our help center in your account or watch this video.



Have You Set Up a Subscription Form?

Convincing subscribers to sign up to your newsletter isn’t always the easiest thing to do, but a simple subscription form can make a huge difference. Emailbrain makes it easy for you to create, edit and display a subscription form on your website or blog. You can choose to add a quick subscribe button, embed an entire form, or take it one step further and go social.

To get started, click on ‘Subscription Form’ in the left navigation menu, and select  ’Setup Form’ from the options.

Tip: Social Share

Consider giving your subscribers the opportunity to sign up for your messages through Facebook or Twitter with our Social Share tool. This can make it easier for users who dislike creating multiple logins and passwords.

For step by step help with setting up a subscription form, take a look at the following tutorial video.


Using an Opt-In Subscription Form

Having subscribers opt in is to making email marketing campaigns a success, and using your subscription form can get these contacts' opt-in.
Make sure that you use the formatting features that EmailBrain's subscription offers. Also be sure to post it on your website where it is very visible.
Not only put it on your  website, also you can add it to your Facebook page, blog etc.. so fans can register easily
Encourage your customers to register on your list by giving something back. May be entering sweepstakes prize, or by letting them know that they will receive benefits like discounts and / or promotions.
Use an appropriate amount of fields in your subscription form. Making it with an extensive number of fields, will make your customers leave.
Make sure you have a privacy policy on your website. This way you can assure your customers that their information will not be given to third parties.
Having subscribers opt-in to your list is making  sure your email marketing campaigns are a success, and using your subscription form can get new contacts' to opt-in.
  • Make sure that you use the formatting features that EmailBrain's subscription form offers. Also be sure to post it on your website where it is very visible.
  • Not only put it on your  website, you can also add it to your Facebook page, blog etc.. so fans can register easily.
  • Encourage your customers to register to your list by giving something back. For example, that if they subscribe they will be entering to win sweepstakes prize, or by letting them know that they will receive benefits like discounts and/or promotions.
  • Use an appropriate amount of fields in your subscription form. Making it with an extensive number of fields, will make your customers leave and not fill out the form.
  • Make sure you have a privacy policy on your website. This way you can assure your customers that their information will not be given to third parties.

Make signing up as simple as possible

Email opt-in should be made easy. The more clicks and keystrokes a potential subscriber needs to make in order to sign up, the more they will abandon the process before you have them securely on your list.

Why force a person to take multiple steps to do something that they want to do, if there are ways for them to do it with just one?

Lubricate your subscription process by testing the success of rate of single opt in vs. double opt in. Think about reducing the amount of required fields on your subscription forms - most of which are always details you can ask your subscribers about later. And rewrite your confirmation emails to be as brief and skim-easy as possible.

Emailbrain allows you to custom build your very own subscription form that you can place on either your website or social media pages. We even give you mobile optimized subscription forms to target potential subscribers who are visiting your domain on their smart-phones


QR Codes - How to increase your subscriber list

There are many ways to increase your subscriber list and one of the most recognizable ways is by having a subscription form. It just takes a little creativity and provides the opportunity to subscribe not only on your website, but also on your business cards, your bills, on your email signature, on packaging, pricing, etc. ...

QR codes are everywhere, so why not use them to increase your subscriber list?

QR code is usually used to carry the mobile phone user to a web site and offer any specific offers or promotions. But why not give you anything if you subscribe to your newsletter? We recommend athe following QR code generator:

QR Code Generator by Delivre 


Learn how to differentiate when someone wants to be on your list, or not.

In Email Marketing, it is important that you do not take for granted clients, and add them into your mailing list without permission.

It is really important that you first ask whether they wish to be on your list or not. It is even better if you can confirm their permission with what is called a double opt-in. When someone subscribes online, it is because they had an interest in your website or your products or even your blog. Sometimes, when they sign up in the store, is because they feel obligated to sign up, because you were in front of them, so make sure you double opt in, when this is the case.

You have to keep in mind that someone can visit your store because they came with a friend, or because they simply came to return something. Usually, when they visit your website is because they are interested in your company, and want more information. A business card that a client gives you does not necessarily mean that the client gave you permission. Make sure to ask before sending out the first newsletter, this will save you lots of headaches.


Promoting your Opt-In form on your Website

In Email marketing, here is no better way than promoting your opt-in form than in your web site.  Keep in mind the following key points when creating and placing your subscription form.

1.  The subscription form should be placed in the front end of your web site.  Choose a  place that is visible and that catches the attention of your visitors.

2. Don't cramp the form by requesting too much information. Only ask for information that you are going to use to segment your customers. If you request sensitive personal  information,  customers will be hesitant to sign up.

3.  Make sure you indicate which fields are required and which ones are optional. Use standard form field names so that the auto-complete functions on browsers and browser toolbars, such as the one from Google, match up and fields can be quickly completed. 

4. Include a disclaimer in the form, letting your subscribers know how you are going to use their information and include a link to your Privacy Policy.

5.  Provide an example of your newsletter through a clickable thumbnail graphic that opens in a new window.

6. Let the reader know how often you will be mailing them.


Promoting your subscription form  in your web site is the most effective way to gain new readers; however, do not  focus in only promoting your opt-in form there. Use different channels such as print ads, call centers, in-store signs and banners.


Removing customers from your block list

How many times have you been contacted by one of your customers telling you that they unsubscribed to one of your list by mistake? I’m sure at least once if not more. Well this is no reason to panic since your Emailbrain account allows you to add them back to your list.

What do we need from you?

1. First, you must contact our customer support.

2. We need an email from your customer requesting to be added again to your list. The email most come from the email address that will be added to your mailing list.

2. With this information your customer will be deleted from the block list. Automatically the category of the email will be changed from (U) Unsubscribed to (OK) Okay.

What you need to do after you have contacted customer support?

1. Access your account and make sure you are in Advance Mode

2. Go to Mailing List

3. Click on Email addresses and select Blocklist.

4. Enter the email on the Search Blosklist option, to make sure is not longer there.


Don't forget that here at Emailbrain we are always here to help you out in all your email marketing needs!


The Most Common Errors in a Mailing List

Most people want to send effective and successful email marketing campaigns, but unfortunately many people are doing everything and not take into account the great importance of mailing lists. Remember that the greatest asset you have in email marketing is the mailing list. Without a mailing list who would you send your newsletters to? For that reason you should put emphasis on your list and maintain the quality of the same.

Here are some of the most common errors business owners make with their mailing list, and you can use them to your benefit so that you do not fall in the same trap and start to treat your list with lots of love.

 The most common errors are:

1. Buying mailing lists It is understandable that when one is starting in the world of email marketing, do not have a mailing lists and the easiest solution it is to buy one. But this is a serious error because it can bring many negative consequences. You might be asking yourself what consequences, well, the people on those lists don't know you or your business. There is a high possibility that they will report you as a spammer and this will generate spam complaints about your company that will get your account blocked. There are active anti-spam groups that monitored the email marketing world. These groups can get a hold of your email due to complaints and prevent you from sending newsletters again. Finally, many of these mailing lists contain emails that are called "spam traps", which means is that these emails are used by some companies to see who sends spam emails or uses purchase list. These emails "spam traps" are emails that have never opt-in to receive marketing email messages. So if you send one of these "spam traps", it is more likely that the your email marketing company (in this case Emailbrain) will asked opt-in proof of your entire list and block your account until you can provide this information. Since these is a purchased list you will not be able to provide the opt-in proof and your account will be canceled. So the best thing to do is create your own list. It might take a little longer, but your reputation will be clean. In the world of email marketing, having a good reputation is everything. I recommend you put a subscription form on your website, your office etc..

2. Failure to provide maintenance to your list With the passage of time, the list becomes outdated. If you have the same list for a very long time and you wish to send them again, you should be aware that they probably already have forgotten about you. Therefore, they will consider you an spammer. So do not let time go by without sending to your list. Keep it up to date and if you want, send a thank you newsletter once every 6 months. That way if they do not want to continue receiving your newsletters, your readers can have the chance to unsubscribe. Another big mistake some people make is that they create the list and not use it until years later. Use your list, do not wait until you have X amounts of emails to use it. Remember, the more time passes, readers will forget you, or that these emails would no longer be valid.

 3. Do not Forget to unsubscribe your contacts

Although in their newsletters (footer) is the option to unsubscribe, some people just answer the email saying they unsubscribe. If you receive these emails, get them removed from all lists. Make sure the email is removed and also remember that we offer the option to block emails. This will prevent you to sent by mistake.

4. Not knowing where you obtained subscribers The last great mistake made is not knowing where your subscribers came from. It is important to always know how they subscribe to your list, if it was through your website, an event or even a sale etc. .. Whenever you organize the information in your database, put it where it was obtained. Thus, if in the future, this person makes a complaint about you, you will be able to show opt-in proof of when and how they signed up. Without this information, your email marketing company (Emailbrain) can block or cancel your account. Remember not having opt-in proof of your list goes against the anti-spam rules.

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