Email Marketing Blog

Recommendations on Email Marketing

Recommendations on Email Marketing

EmailBrain helps you promote your business and /or services, as well as allowing you to reach out to your audience through email marketing and social networking. So, in order for you to reach out to your subscribers and so we can work together, we recommend a few points that you should take into account:

1. Get to know your subscribers and know what they expect from you.
2 . Be one step ahead of the competition.
3 . Keep your lists clean.
4. Write newsletters easy to understand without much unnecessary information.


6 Email Design Guidelines You Should Follow

There are two primary areas to focus on when designing emails and newsletters: structure and content and there are some very important rules to follow on both of them.

1) Structure

  • Size: Design HTML messages with a maximum width of 600 pixels so it can be viewed in the preview pane of email clients. Limit the size of an email to 150k, including images, to prevent long download times.
2) Use table for layout
  • Email clients, like Gmail and Outlook 2007, have poor support for HTML tags like float, margin and padding, so tables work best as the framework of any email.  For the best results, keep the following in mind when coding your table structure.
  • Set the width in each cell, not the table.
  • Use a container table for body background colors.
  • Avoid unnecessary whitespace in table cells
3) Use Inline CSS and general font formatting

Gmail is the principal culprit for this one.  Since Gmail strip out the CSS from the <head> and <body> of any email, all CSS must be inline. The good news is this is something you can almost completely automate.  There are some services like Premailer that will place all CSS inline with the click of a button.  If you use such a tool you can leave this step to the end of your build process so you can utilize all the benefits of CSS.

4) Top 300 pixels is above the fold

Small email preview panes on many email clients require that the most compelling content is in the top 300 pixels.

5) Don’t assume that images will be viewed.

Many email clients have image blocking on by default so:

  • Set the height and width of your images to help your message maintain its proper layout even if images are turned off.
  • Never use images for important content like headlines, links and calls-to-action.
  • Use alt text for all images and always include the width and height so blank placeholder images don't throw your design out when images are disabled.
  • Test your design in a preview pane, full screen and with images turned on and off and tweak the structure accordingly.


6) Always include a plain text version

  • It helps with delivery, enough said.  If you’re only going to send an HTML version, then at the very least, Use both HTML text and images in the message, not all images.  That way, recipients can still read the message if the images are turned off.


How to do Top of the Line Email Marketing

Make sure you build a legitimate list of contacts, permission provides a foundation for delivering value, because the people on your address list are interested in the emails you send, so what you really want is the biggest possible list of individuals who have asked to hear about what you offer, and not just a lot of random email addresses. Also, choose a great ESP such as Emailbrain for your needs: An ESP (Email Service Provider) hosts email marketing software online, which is specifically optimized to do the heavy-lifting for bulk newsletter sending. Before you start emailing, it’s vital that you choose the best choose the best ESP for your business.

Do not forget that it is also important to target your data and that sending irrelevant or generic emails can be risky, as these may provoke recipients to ignore your messages or mark them as spam. Since subscribers have individual likes, as your list grows it becomes important to identify groups that share similar interests and use segmentation (the practice of clustering addresses) to improve your results, by sending appealing content targeted to their specific wants.

Also, it is important to design your newsletters With Mobile in Mind, with email inboxes more crowded than ever, at least half of the battle is in finding ways to stand out from the masses with the quality of your design. Make sure to add a clear unsubscribe link, spam complaints can have a disastrous effect on your sender reputation. Unfortunately, even when people have explicitly signed up for an email they may still use the "report spam" button. Some readers even use the report spam button instead of going through the proper unsubscribe process, since both tactics have the same outcome for them. Always write an appealing subject line and increase your open rate. By writing a subject line is a very important element of your communications strategy that you shouldn’t leave until deadlines are looming. These first few characters are the doorstep to your emailing success; since it’s all you have to entice readers to open your message. Since a subject line should distill the essence of an email, consider writing it first, as this will help keep your content from straying off topic.


4 Tips to Create an Appealing Newsletter

1. The subscriber of your newsletter will focus mainly on the subject line of your newsletter, so try to differentiate yourself from your competitors by drawing attention to it.

2. Find out what the right style is for the text of your newsletter and what is most catchy to they eye of your reader. Use short and direct sentences to summarize your services or products.

3. Always include a picture or multimedia content. Besides the title, images are the next thing that gets a reader's attention. If it is not catchy or interesting enough, most likely your audience will not read it.

4. Update the information in your newsletter frequently, that way you can attract a new audience and you will keep the existing ones excited about reading your communications. Do not forget to correct errors if any.


10 Tips that all Email Marketers should know

I want to give some tips that should keep in mind when planning your email marketing campaigns. 1. Frequency in sendings- always be conscious not to overload your customers by sending them a lot of information in a very often manner, since the result can be making your clients tired. Also do not wait much time between a referral and another, since your subscribers may forget who you are and may ignore your message. 2. Subject line - good subject line can make open emails’ rate increase. So when you write the subject line explain what the newsletter is about but in a interseting  and creative manner. Remember that if someone presses the button "like" in the newsletter, the subject line is to be seen on Facebook, and many people will see your newsletter, and if they find your newsletter interesting they can end up registering in  your mailing list. 3. Surveys -from time to time send in your newsletters a survey to know what customers think about your services, products and even their newsletter. 4. Turn yourself into your  customer-Each time you receive a newsletter from another company what do you think about these newsletters, would you like to give any suggestions, What suggestions would you give? Do this same exercise with their newsletters, analyze, what they need or do not need. Are the colors, text, images attractive for the entire audience? Think like your reader and each time try to improve your newsletter. 5. Welcome Message- Once they register to your mailing list (subscription form)  program to send a welcome newsletter automatically. This message is welcoming them, so you must be clear in what you say, and the client will see that you care who is registered in your list and you  can also explain to them what expect from your newsletters.

6. Send – test before sending, never send an email marketing campaign without testing, always forward a test to yourself. Then if you get it, send it to some of your colleagues so they can check for any error that it may contain. Remember that it can get though fine in Hotmail can but for any reason in Gmail  it may not turn out so well, so you must fix it so it reaches all emails just fine, so it is very important to always send proof before sending  to your  list. Remember that we offer the preview feature inbox, where you can see how they look at each email providers. 7. Mailing List- Keep all your mailing lists clean and make sure all emails are opt-in. The less unsubscribes you have is because you are doing something good in your newsletter and is really being sent to people who want to know about your products / services. Also, remember that if your lists are opt-in, you can start to receive complaints and may block your account. 8. Spam- Make sure to test your newsletter for spam, and the result must be less than 1. When you go into your account to send> send to list, there we give you the option to test for spam. The less the spam score is, the less likely they are to be considered spam by spam filters. Also note not to use words like free viagra, money, easy sex and so on, and do not use a lot of red in your texts. These words are considered spam by spam filters. 9. Keep up to date- When writing your newsletters know the topic you are writing about, if you are giving statistics make sure that are current, if you are going to talk about competition make sure that it is accurate. Always give exact information when you are  writing it, because if you start to make up information or write the first thought that comes to your mind, more than one of your customers will notice and stop believing in your company and the information you submit.

10. Newsletter design- Make your newsletter easy to understand, make the key points identifiable immediately, do not use many colors or images, or text only.  Be creative, call the attention of your customers but do  not overwhelm the with many things. à Be creative, get your clients attention, but do  not overwhelm the with many things.


Tips for a good newsletter design

It does not really matter if you are a professional designer or not when designing your newsletter, what matters is that you understand that designing an effective email marketing campaign can be challenging. So we want to help you overcome  these challenges and help you create  your newsletter with the best techniques.

Did you create  two versions? Always remember to create two versions of your  newsletters, one in HTML and other text. Why? Because if you only send the HTML version, your subscribers that don't have the capability to receive HTML messages will not receive it or they will simply receive a newsletter with  nonsense characters.

Did you design  for the 5 largest suppliers of email? Keep in mind  that your  designs must not only look good with one email provider, it must look good on the most commonly used today. According to a study by MarketingSherpa 2010 Email Marketing Benchmark Report, 80% of users use the following 5 email providers:


Using our new Inbox Preview feature before you send will assure you that your clients will receive your newsletter correctly. Did you include a link to a web version? Although you have tested your newsletter with several email providers, there still the option that some of your subscribers  uses their smartphone to check their emails. This is why you must include a link to view the web version. This way, they will simply click on the link and they will see your newsletter without any problems. Did you use colors that are beneficial for you? No one can deny that the color of their newsletter has much effect on the design. Well-use colors can draw your readers attention to the most relevant information on the newsletter.  The colors should be a complement and every component of the newsletter should be tight together.  Experiment with the colors until you find the perfect combination, and at all costs avoid colors that do not attract attention.


Send your clients a note on their Birthday

Everyone loves to receive birthday gifts, and many companies are smart to take this opportunity to send birthday wishes via email and make them feel they are appreciated and important. However, some are better than others, and I wanted to mention some examples.

 As mentioned before, the best thing is to get birthday gifts, and definitely get something for free. So there are some restaurants that are extremely generous, they send you and e-card birthday note and tell you that you get dessert or a free entree at the restaurant.

 The e-mail is personalized with the birthdate and  person's name and signed by the manager. This offer may seem extravagant, but nobody gets to eat for their birthday alone, so I'm sure it's worth giving away.

Another way is sending the birthday card, with discount rate of course, giving them a limited time discount. For example give 20% in the month of their birthday. This will make your customers want to go shopping and buy your products more secure than normal.

We know that not all companies can give a gift or a discount on a purchase but there are still ways to send greetings. You can send an e-card giving it a personal touch. For example, all the employees in a photo together  wishing you a happy birthday. In our template gallery you will find a variety of templates you can customize for your client’s birthday.

Finally in order to send e-birthday card, remember to include in the subscription format the field so that they add their birthday.


How to prevent your clients from deleting your messages without reading them

Many times we think: Do clients you read our newsletter? Is the information interesting? There is nothing sadder than creating a newsletter that recipients will not read. I can assure you that you have received newsletters in your inbox that you then immediately delete without reading, or am I wrong? So I will give you a few tips that can help your clients not delete your newsletters.

  1. Be brief: Keep your newsletter very short. If it is too long, it is likely that the reader will not want to read it all, or might have too much work to read so much information. 2. Use paragraphs: Use paragraphs between one idea and another, so your newsletters are more organized and easy to understand. 3. Be Specific: No further explanation or long detours. Go to the point and say what he has to say. Use short sentences and paragraphs. So your readers understand everything immediately. 4. Use Bold: Use bold for important points, so the reader can identify the most important thing for him/her. 5. Images: Try to use images that have to do with the subject and that way the reader relates information to the image and it is easier to understand. 6. Subject: The subject line should clearly convey what is the newsletter about, and must be under 40 characters.


12 points to take into account

Today, I would like  to share with you 12 points that for me are very important when making email marketing campaigns, there are short but certainly very helpful if you follow them:

1. Add your website

 2. Always include the link to unsubscribe / subscribe / forward to a friend. (Emailbrain does this for you by default)

3. Be consistent in your sends.

4. Use templates

5. Use flashy subject lines

6. Use from names / emails that are recognized by recipients.

7. Personalize

8. Make promotions

9. Create interesting links

10. Use auto-responders

11. Do not use red in your text

12. Avoid being seen as spam

Have a great remaning of the week!!!


Some Tips

The best advice I can give for your email marketing campaign is that they must keep your newsletters entertaining, understandable and fun. Always remember to include your website (if you have one) in your newsletters, that way if your readers want to know more about your company, they can click and go to your website.

If you really want to keep your customers continually buying yourr products / services, create a strategy, such as:

• Discounts

• Free Shipping

• Gifts

You can also make your current customers recommend new customers and also give prizes / discounts for each customer they refer (Like a referral program). This is also a good strategy to grow your database.

So it's really simple to keep your customers happy, and if they are happy, that will benefit you in all ways.

So keep your newsletter updated, easy to understand, entertaining and make good deals so your clients can take advantage of them and purchase from you!

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