When a client unsubscribes, it usually happens for a specific reason, and finding out the cause can be the solution to prevent future unsubcribes. Here we give some reasons why your clients unsubscribe:
- Sends that are too often
There is nothing more annoying than receiving too many emails from a sender. For this reason, you should send a in moderate manner , let your customers eagerly wait for your newsletter .
- Using lists that are not opt-in
If your recipients are not opt -in, Email Marketing is not for you . Rented or purchased lists will give a high rate of unopened emails and unsubscribes.
- Poor Content
The content provided through a newsletter should fascinate the recipient, it should inform, and should meet and fulfill their needs . If a subscriber has signed up to be on your list, it is because they want to receive quality content.
- Loss of confidence
When you create your newsletter most of the time you put your website or landing page, where you will find more information of the product /service or news. So this page should be a page that your clients can trust , with specific information because if the page does not look good , does not open or has incorrect information, most likely your customers will stop believing in you.
- The sender is unknown
If you send email campaigns to your recipients , you must make clear to them who is emailing them, and why. The name , email and the domain must be very clear and known to them.