Email Marketing Blog

Two quick advices before sending your newsletters

Advice #1. Have another person check your Spelling, Grammar and Broken links

I am sure that by the time you are ready to send a test we've written, you must sure have read many times , and tend to automatically fill in the blanks and leave words out. So it’s no surprise when we send a test to a colleague, so that they can proof read it, they will pick up a couple of spelling errors or incorrect use of grammar or sometimes a broken link.  For this reason it’s very important to send a test to someone else before sending to your mailing list.

Advice #2. Inbox Preview

Take advantage of our feature Inbox Preview, this is the easiest way to check what your newsletter will look like across multiple email clients.  It’s also the easiest thing to forget to do before a send.  Sometimes in a rush to send your newsletter you might skip this step to save time but believe me it can save you some embarrassment later on.


More Advice on Email Marketing

• Subscription Form: Do not saturate by asking a lot of information

Fields used in the format should be required fields for your company, basic information that you think is important. Never saturate by asking too much data because your clients are going to get bored and will end up not registering.

• Do not send only image newsletters

Do not think that the more beautiful the design of a newsletter is, the more efficient it will be. Remember that some subscribers read everything from their smartphone that uses text, so always try to balance it out and use a percentage of images and another in text.

• Do not use email providers to send email campaigns.

Email providers like Hotmail, Outlook, Thunderbird, LotusNotes, Gmail etc., are not programs made to send email marketing campaigns. So that’s why he recommended a program designed for email marketing sends. Using a program to send email marketing makes it easy to manage your mailing lists, newsletters and ensure their arrival, as well as campaign statistics. EmailBrain is your best choice!

• Important: The subject

As we have said many times the subject line is the most important part when sending an email marketing campaign. If you put a flashy subject, your open rate will be higher because it is giving its readers a reason to open your email.

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