Email Marketing Blog

Screen Your Message for Spam

Whether your meant it or not, spam messages are not appreciated by recipients, including your subscribers. We know you would never spam anyone, but in case your email comes close with some words or formatting styles which may be confused for spam, we have a nifty spam checker to screen your message before sending. That way, you’ll know it’s safe to send without worry.

Our spam checker identifies any suspicious formatting or overused offer words, such as “100% FREE”, “No fees”, “click here”, or “risk free” that would cause a message to be flagged as spam. As long as your message receives a score below 5.0, you’re unlikely to be considered spam.

Just click ‘check spam score’ before sending your message.

Tip #1: Make sure that what you say in your subject line relates to the rest of your mail. Don’t surprise your readers with unexpected content.

Tip #2: Fulfill the expectations you set at signup. Don’t send more content than you advertise, or you may end up flagged as spam.

Tip #3: Keep your content relevant to the reader and you will reduce the likelihood they will perceive it as spam. Segmenting your lists can help!


Avoiding Spam is Easy

  • Avoid publicly advertising your address on any websites where you do not have complete control of your own privacy.
  • Do not submit your email address to websites or companies that you’re unfamiliar with.
  • Always read the fine print when signing up for anything.
By default, there is usually  a text box that you need to pick to opt out of receiving email marketing material from the website you are in (trying to buy something), that you’re required to fill out when buying goods, make sure you unmark an option that says you allow to receive their emails.

A Reminder of How to Avoid Anti-Spam Filters

As time goes by internet providers are becoming stricter with their spam filters.

What are spam filters? What these filters do is they select or spam trap the emails before they reach your inbox.

To avoid being selected as spam by spam filters and to make sure that your newsletters are being delivered to your inbox please note the following:

Do not use words like Free, $ $ $ $, € € € €, Discount, Viagra, sex, fast, in a hurry, get rich, etc. .. This may be in the subject line or in the email content. To see a more complete list can go to our blog:

Ensure that newsletters are not all in capital letters, that there are not lots of exclamation signs, fonts too big, all in red or bold.

Do not use only one image, do some text and insert image(s) as well.

Always write something in the subject of your message. never leave it blank.

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