It is really motivating to work towards a goal that you have set up. A goal should be SMART. Specific, Motivating, Attainable, Relevant and Timely.
Make sure you create a campaign that is specially designed to get people that haven’t opened their email in a while to interact. Think about including new and stimulating ‘from names’, great subject lines, pre-headers, preview pane design and all elements to re-active that interaction-lagging subscriber
All email marketers have goals to reach. Even if the goals aren’t written down (yet). Email marketers want new subscribers to sign-up, they want to increase sales or stimulate customer loyalty. Or even measure their impact through the more simple metrics in life such as increasing email opens and click throughs. Make sure you write down your goals and follow them through! It is a great way to measure your work!