1. First of all, make sure you clearly determine your Email Marketing campaign objectives: what is it that you would like achieve: more readers, brand recognition, sales increase, etc. It is crucial that you know what you really want and where you are going before you start.
2. Know what distinguishes you from your competition. This way you can give your customers added value.
3. Nowadays, it is very easy to locate any information on the Internet. For this reason, we recommend that you investigate what (sources or resources?) may be useful in creating useful content for your customers.
4. Learn (recognize) who your reader is, what they would like to receive, and what they want to know about you or your company.