Menu

Send Valuable Information

Always send information that in the interest of your customers; if you have multiple segments in your company, try to send each of your customers what they are interested in. We recommended that you segment your lists, this way it’s easier for you when you are about to send out your newsletters.
If important information is promised, grant them important information, otherwise they will begin to unsubscribe from your newsletters. If your customers see that the information is really valuable it is more likely that they will forward it to their friends and this off course is perfect for you, because your customers are promoting you and getting new subscribers to your newsletters.
Always send information that is in the interest of your customers; if you have multiple segments in your company, try to send each of your customers what they are interested in. We recommended that you segment your lists, this way it’s easier for you when you are about to send out your newsletters.

If important information is promised, grant them important information, otherwise they will begin to unsubscribe from your newsletters. If your customers see that the information is really valuable it is more likely that they will forward it to their friends and this off course is perfect for you, because your customers are promoting you and getting new subscribers to your newsletters.

Read more...

Help save the Environment re-using Email Marketing

Creating fresh content is not always about inventing all from scratch. As a matter fact, many  companies have a lot of unused content lying around and some of that is really good too, like blog posts from a year ago that could have been written a week ago. Check out what content had some good impact before. There are lots of ways to expand your information when you have a great foundation.

For example:  A customer feedback that hasn’t been used, why don’t you compile your three most successful campaigns from last year and use them again?

Grab that content, and refresh it, make it even better than it was. This is not only very efficient use of your resources, but also very rewarding, because you will almost surely see the outcome be su

Read more...
Subscribe to this RSS feed

Subscribe

Get our Newsletter


Stay updated with the latest  Email Marketing trends

EmailBrain in Facebook EmailBrain in Twitter EmailBrain in Youtube EmailBrain in Pinterest EmailBrain in Instagram EmailBrain in Google+

EmailBrain - DMA
TRUSTe online privacy certification
EmailBrain - ESPC