Email Marketing Blog

Create Your Newsletter

Creating your newsletter is easier than ever. Choose from over 400 free templates for every occasion. Upload your own images and edit them as you go along – we know how important it is to have the freedom to chop and change until it’s just right.

Of course, getting the balance right is very important. Remember that you need enough text to communicate your message, but not too much to lose the interest of your readers. Have a look at some top tips for newsletter design from one of our experts.

Tip Number 1: Keep your designs and layout simple. The more complex it is the more things can go wrong and remember, above all, to test and test again. Our inbox preview shows you how your newsletter will appear in your readers’, a pretty cool tool if you want to make sure that it’s in the ‘Goldie-locks’ zone – you know, juuust right.

Tip Number 2: Keep in mind though that your images might not always render perfectly for all email clients; just do the best you can.

For step by step tips on how to create and personalize newsletters, check out this video.


Important Tips to Create a Better Newsletter

1. Design for the preview pane-The human eye normally scans an email from the left top corner to the right top corner and then down. So, it's a good idea to have a graphic  banner for visual impact, but it should not be  too large. That is why you  should try to get the main idea of your message as close to the upper left corner of your email, so it can be visible in the preview pane, without the reader needing to scroll down.

3 consejos para Diseñar su Boletín

2.The background color- If you wish to use an image in the background of your design, just keep in mind that some email providers are not compatible with having a background, that is why we recommend not to use background images, that way your newsletter can look exactly how you want the client to see it.

3. A link could save the day- It is a wonderful idea to provide a link based on your website, because even though you may put great efforts in your newsletter, there could be visualization problems. This will allow your clients to see the newsletter on the browser if they cannot see it in their inbox.

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